Alphabet (GOOGL) has teamed up with consumer internet firm Glance to transform people’s smartphones into supercharged AI phones.
The strategic partnership between Glance and Google Cloud will see the launch of ‘Glance AI’ utilizing Google’s portfolio of AI models such as Gemini and Imagen. GOOGL stock was unmoved by the news but it is another significant extension of AI capabilities into everyday people’s homes and offices.
Consumer-Facing AI
That’s because at the heart of this tie-up is an intention to develop consumer-facing AI applications on smartphone lock screens and ambient TV screens. The latter are TV screens which apart from showing your favorite soap operas and football games can also display photos, artwork and patterns. Glance’s goal is to create a ‘personal internet’ for every user.
One example highlighted by the new partners is an AI commerce feature for the lock screen. It will allow people to upload a selfie or other images which can be analyzed to determine their interests and preferences. People can visualize themselves with various products and make real-time purchases from their lock screens. Glance can also suggest different fashion outfits for a user based on their personalized avatar.
Worth a Glance
Glance seems a smart partnership choice by Google. It currently powers over 450 million Android-based smartphones around the world and has over 300 million active users across India, Indonesia, Japan, the U.S. and elsewhere. It wants to reach a “billion screens” by 2028.
Google is currently facing a number of challenges from AI-powered startups but it is also aiming to leverage new concepts with its existing AI platforms to keep pace with tech rivals in the AI race.
Is GOOGL a Good Stock to Buy Now?
On TipRanks, GOOGL has a Moderate Buy consensus based on 27 Buy and 10 Hold ratings. Its highest price target is $235. GOOGL stock’s consensus price target is $215.85 implying an 23.24% upside.