adidas has become the official apparel partner for Sky Sports Golf, with the sponsorship launching at The 152nd Open Championship at Royal Troon, where adidas apparel will be worn by all of the Sky Sports on-screen team during live coverage.
As part of the deal, adidas will supply apparel, footwear and accessories which will be worn by Sky Sports Golf presenters, commentators and crew during live broadcasts and at all Sky Sports events.
The two brands come together with a shared ambition to elevate the golf experience for fans and athletes alike. Both adidas and Sky Sports are committed to showcasing dynamic content, using cutting-edge technology, and performance-driven insights to introduce new products and coverage that shape the future of the sport.
Through this partnership the brands will focus on ways to make golf more inclusive and accessible to all; be sustainable through eco-friendly initiatives that reduce environmental impact; all while keeping sport at the root of everything they do.
Director of Golf for Sky Sports, Jason Wessley said: “It’s fantastic to collaborate with adidas, a brand leading the way in golf innovation and partnerships in recent years. We have a great opportunity to connect and relate to a younger audience, and all of us at Sky Sports Golf look forward to building our partnership with adidas over the coming years.”
Andrew Law, General Manager at adidas – EMEA said: “We are incredibly excited about our new partnership with Sky Sports Golf. This partnership will further elevate our position as a sports brand in golf, reaching not only a wider golf audience, but all sports fans that follow along the vast Sky Sports network.
“The opportunity to drive further awareness in women’s golf is particularly thrilling, as our current partnerships with the Ladies European Tour and the AIG Women’s Open are perfectly complemented with this new agreement. Our shared efforts with Sky to make a meaningful impact at grassroots level in golf, while encouraging more people to play the sport and give aspiring athletes the opportunity to achieve their dreams, is something we are looking forward to seeing become a reality.”
Sky Sports Golf will be offering exclusively live coverage of The 152nd Open Championship at Royal Troon from July 18-21 on Sky Sports Main Event, Sky Sports Golf, or via streaming service NOW.