One of the hardest parts of shopping for someone else is trying to guess exactly what they want. Of course, you could just ask them, but that would ruin the element of surprise. Or you could just look at Google’s most popular gift predictions. It’s the ultimate cheat sheet for discovering the most-searched shopping queries that also happen to be incredibly giftable. After all, Google probably knows us better than we know ourselves, right?
The 2024 list of most popular gift predictions is divided into eight sections of gift ideas across multiple categories, from luxuriously chic finds for the fashionista to stress-reducing gadgets for those who don’t play about their self-care rituals.
Some of the items on the list overlap with ELLE-approved shopping finds—like the resurgence of Coach. The brand is so popular this year, four items from the label made the list: a handbag, a bag charm, sunglasses, and a watch. The roster also gives a snapshot into coveted beauty finds—like Diptyque candles and K-beauty brand Peach & Lily’s Glass Skin Brilliance Kit.
For a rundown of all of the ELLE-approved gifts that Google’s predicting will be popular crowd-pleasers, keep on scrolling.
Google’s Most-Popular Gift Predictions
Coach Small Apple Bag Charm Keychain
Coach Pillow Tabby Sunglasses
Boys Lie Summer Lovin’ Trucker Hat
Crosley CR8017B-SA Voyager Turntable
Axel Arigato Delulu T-Shirt
Mejuri Rolo Charm Necklace
Maison Margiela Paris Replica Jazz Club
Aeyde Catrina Leather Kitten Heel Pumps
Coach Sammy 2H Quartz Watch
OPI Nail Polish Barefoot in Barcelona
Anthropologie Pilcro Contrast Boots
AERIN Alpine 12-Piece Dinnerware Set
Nike Motiva Walking Shoes
Oura Ring Gen3 Horizon Smart Ring
Now 14% Off
Nike Court Dri-FIT Victory Flouncy Tennis Skirt
Now 18% Off
everlane The Perform 24/7 Legging
S’ABLE LABS Discovery Essentials Kit
Hatch Baby Restore 2 Sunrise Alarm Clock
Diptyque Baies (Berries) Scented Candle
Cuisinart Soft Serve Ice Cream & Slushy Maker
Nordstrom Hydro Cotton Terry Robe
Now 40% Off
Peach & Lily Limited Edition Glass Skin Brilliance Kit
COSVALVE Portable Steam Sauna
Now 15% Off
Google Nest Hub (2nd Gen) 7-inch Display
Goop The Martini Bath Soak
Alexis Bennett Parker is the Commerce Content Lead at ELLE.com. In this newly created role, she oversees all shopping-related stories online, from fashion-forward trend pieces to the most coveted beauty buys on the market right now. Alexis has worked in the publishing space for 11 years, and seven of those years have been dedicated to helping shoppers make informed purchases—no buyer’s remorse here! Before joining the team at ELLE.com, she worked in the editorial departments of Vogue, Cosmopolitan, and InStyle, to name a few magazines. Not only has Alexis worked closely with several brands and tested hundreds of products over the course of her career, but she’s also won awards for her work as a shopping journalist. Namely, she was an honoree at the Pynk Magazine Gala in 2023, received the Condé Nast Commerce Content Award for Best Article by a New Hire in 2021, and was included on the Top 40 Under 40 Heir’s List in 2018.