Perplexity looks to challenge Amazon with integrated shopping

Perplexity continues to work on its upcoming shopping offering, and it’s becoming increasingly clear what this new experience may look like. Previously, it was discovered that Perplexity was testing a way to handle purchases where payments would be made directly to Perplexity, which would then manage the rest of the process. This approach suggested a more integrated experience, positioning Perplexity as a full-service shopping intermediary.

It now seems that what was once referred to as the “Buy With PPLX” button has been updated to “Buy With Pro,” potentially indicating that the purchasing experience will be integrated into the Pro subscription offering. There are also emerging details on how Perplexity plans to present this feature to users. The description suggests a seamless experience, promising “one-click purchase” and “free shipping on infinite products”.

One-click purchase and free shipping on infinite products. Take the complexity and frustration out of online shopping. Shop like never before with Perplexity Pro.

In addition, other hints reveal that Perplexity would allow users to search for and configure the perfect item using Perplexity Pro’s enhanced search capabilities. Perplexity is expected to handle tax estimation on behalf of users, adding further convenience. Once a purchase is made, users will receive an email confirmation, and they will also be able to track the status of their purchase directly within the Perplexity interface until the item is delivered.

Moreover, in the settings menu, a new tab called “Purchases” will likely be introduced, providing users with a list of all products bought through Perplexity Pro. This reinforces the idea that if purchases are made directly through Perplexity, the company can build an integrated infrastructure to manage these transactions, from purchase to delivery.

In summary, it appears that Perplexity is expanding not only into the realm traditionally dominated by Google but also into that of Amazon. By aiming to simplify shopping and integrate it into its existing ecosystem, Perplexity seems poised to challenge these two giants simultaneously, offering users a more consolidated and efficient shopping experience.

Now, on a smaller note, Perplexity is also experimenting with adding new languages, specifically Portuguese and Italian. However, these languages are still experimental and not available to the public yet.

Additionally, Perplexity now features proper dynamic autocomplete, which works across all models. This feature was previously only available to selected users with Sanar. This is a significant update, enhancing the usability for all users—huge progress!