2nd Chance
2nd Chance was founded 10 years ago to empower women and girls by guiding them to discover their life purpose and build businesses. Edna White leads a team of three employees in providing personal development and coaching services and resources.
“As a women-owned business, 2nd Chance champions diversity and empowerment,” White said. “Our female-led leadership drives our mission to support marginalized groups, including homeless women and justice-involved individuals, ensuring impactful programs and a commitment to gender equality and social change.”
The 100% women-owned business has faced challenges, such as securing funding, White said. “Additionally, navigating systemic barriers and achieving visibility in a competitive market pose ongoing hurdles,” she said. Despite these challenges, 2nd Chance remains committed to its mission, leveraging resilience and innovative approaches to overcome obstacles and support marginalized communities effectively.
The company supports women by hosting collaborative events that foster networking, skill-building and mentorship opportunities. 2nd Chance also organizes self-care days, providing women with space and resources to focus on their well-being. These efforts are designed to create a supportive environment where women can thrive both personally and professionally, enhancing their skills, building connections and prioritizing their mental and emotional health.
Recent accomplishments for White and 2nd Chance include completing their 32nd book promoting self-empowerment and purpose-driven living. Accolades include the Town of Brookhaven Women Services Award, the Woman of Distinction Citation and, most recently, the Empowering Women Award. “These recognitions highlight our commitment to supporting and uplifting women, validating our efforts in personal development, community support and empowerment,” White said.
This profile is part of LIBN’s In The Lead : Women Owned Businesses list. Information used in this profile was sourced from the honoree.