Majestics extends media tech partnership with Seamless Digital

LIV Golf’s Majesticks GC has announced a multi-year extension of its partnership with technology provider Seamless Digital with continued use of the dynamic displays integrated into the golf bags of team members Ian Poulter, Lee Westwood, Henrik Stenson and Sam Horsfield.

Since 2023, the Seamless Digital technology has been utilised by Majesticks GC for sponsor activations and brand rotation, fan engagements and regular media content creation and messaging.

As the LIV Golf Team Championship gets underway this weekend in Dallas, Seamless Digital and Majesticks are launching a new and advanced feature, generated by live cloud connectivity, providing real-time content control. This allows the displays to change dynamically during the course of a round. 

To showcase this functionality Majesticks GC will be displaying live match play scoring for the Team Championship on their bags for the season-ending event, providing fans at the event an opportunity to follow the players and be kept up-to-date on scoring in real-time.

“We are thrilled to extend our partnership with Seamless Digital. They’ve proven to be great partners over the last 12 months and continually innovate their technology to provide unique opportunities for our sponsors, fans, players and team, said James Dunkley, Majesticks GC Team Principal. “We have always been huge advocates of the technology, which has revolutionised traditional branding within sports and maximises commercial opportunity for new and existing partners.”

Ian Poulter, co-captain Majesticks GC added; “It’s exciting for us to be first-to-market with this new real-time functionality, showcasing live in-round scoring at the Team Championship. Seamless Digital are changing the game with their digital advertising strategy, and we couldn’t be more proud to extend our partnership with them.” 

Mark Turner, Founder and CEO of Seamless Digital, said: “Majesticks GC have been strong advocates for our technology, providing valuable feedback that helps us innovate and push the boundaries of golf tech. We’re thrilled to continue our partnership with both Majesticks GC and LIV Golf. 

“They’ve been excellent partners, and we’re excited for what the future holds. It’s an exciting time for Seamless Digital, especially after successfully launching our technology in INDYCAR this past weekend, expanding our US rollout.”