Vogue Business AI Luxury Summit with Google examines uses and opportunities

Sign up to receive the Vogue Business newsletter for the latest luxury news and insights on AI in luxury, plus exclusive membership discounts.

Vogue Business and Google invited senior delegates from the Parisian fashion and luxury industries to discuss the challenges and opportunities of artificial intelligence. Hosted at Google France’s headquarters, the half-day summit attracted executives from Louis Vuitton, Chanel, Balenciaga, Hugo Boss and Isabel Marant, among others.

Axel De Goursac, director of LVMH Group’s AI Factory, and Joëlle Barral, senior director of research and engineering at Google DeepMind, each spoke to Vogue Business senior innovation editor Maghan McDowell about their work and their goals for AI in fashion. Additionally, Vogue Business Paris correspondent Laure Guilbault spoke one-on-one with the founders of four curated startups who use AI to provide new solutions, and Vogue Business head of advisory Anusha Couttigane shared highlights from a Vogue Business and Google study on the opportunity for AI in luxury.

Key themes of the day included the need to prioritise human intuition and creativity; the need for global consensus on AI regulation, use and standards; and AI for good, in terms of sustainability and reducing waste, more specifically.