Firework’s AVA is an AI-powered virtual assistant designed to enhance online shopping experiences. This digital human avatar utilizes Firework’s proprietary language model and aims to create a more engaging and personalized interaction for e-commerce customers.
AVA functions as a comprehensive virtual shopping assistant, offering real-time product demonstrations, answering queries, and providing recommendations based on users’ purchase histories. It is designed to align with each brand’s identity, ensuring consistent representation across various online platforms. This adaptability and customization are intended to transform traditional e-commerce sites into dynamic, interactive virtual stores.
The technology behind the AI-powered virtual assistant incorporates advanced AI techniques, including Retrieval-Augmented Generation and model fine-tuning, supported by Google Cloud’s Vertex AI platform. This setup allows AVA to continuously learn and improve.
Image Credit: Firework