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CHINA. With the holiday season in full swing, the cdf Haikou International Duty Free Shopping Complex is leveraging Hainan’s influx of tourists with valuable duty-free offers and summer-themed activities to attract both local and international visitors.
The shopping complex is hosting the multicategory, multibrand, ‘megabenefit’ event, with offers including super-value duty-free vouchers, discounts, multiple reward points, special deals for locals, gifts, and hotel specials for members.
To attract a variety of consumers to Haikou’s duty-free scene, including those travelling with family, the duty-free shopping venue is hosting online and in-store activities.
Throughout July a ‘Summer Fun: Meet the Cool’ event offers exclusive shopping discounts for locals, special offers at the mall’s eateries, complimentary portrait sketches with certain purchases, bracelet giveaways and exclusive in-store gifts for members. This ‘duty-free + cultural tourism’ model integrates dining, entertainment and shopping.
During the cdf Beauty Festival (running throughout July and August), cdf Haikou International Duty Free Shopping Complex will offer super-value flash sales, discount promotions and gift-with-purchase benefits. Multiple discounts and vouchers worth up to CNY1,770 (US$243) can be accessed by scanning official QR codes.
cdf Haikou International Duty-Free City is reigniting the ‘everything can be duty free’ social media trend this summer. New content includes short videos on Hainan’s duty-free policies, tourism routes in Haikou and virtual store tours by duty-free experts.
On seven official platforms (Weibo, WeChat Official Accounts, Douyin, Little Red Book, Bilibili, Dazhong Dianping and WeChat channels), a series of online matching games and challenges have been launched allowing participants the chance to win duty-free vouchers, beauty products and prizes.
The shopping venue has emphasised its ‘honest operation and quality service’ principles to attract consumers.
Offering immersive duty-free shopping experiences without having to leave the country, the retailer boasts 25 first-entry brands, 78 exclusive brands and numerous ‘first stores’ and ‘only stores’ in Hainan.
The mall has added pet-friendly facilities to its range of services, including stroller rentals and various care provisions for pets.
The customer service centre and VIP lounge facilities have been upgraded; new play areas for children and relaxation zones for customers have been added; and complimentary services, including luggage storage and round-trip shuttle buses, enhance convenience and comfort for customers.
cdf Haikou International Duty Free Shopping Complex is partnering with quality resources to offer promotions using a combined ‘online + offline’ model. These promotions focus on subsidies, discounts, and creative planning, fully leveraging Haikou’s cultural and tourism resources. Integrating ‘duty-free + cultural tourism’, this approach seeks to comprehensively meet consumers’ shopping needs. ✈️
