Tea, biscuits and preserves: Fortnum & Mason launches Fortnum’s Dispatch online subscription service
Fortnum & Mason has launched Fortnum’s Dispatch, a new subscription service for customers, allowing them to order some of the retailer’s best known products on repeat.
In a LinkedIn post, Lisa Camm, Head of Digital Transformation at Fortnum & Mason, said: “It is not often that the digital team get to work on something related to our key products (tea, biscuits and preserves), this has been so rewarding and we’ve snacked on a biscuit or two.”
She added: “Available exclusively online, it is a great gift, or a treat for yourself. This is just the start of our Fortnum’s Dispatch offering and we are hoping to add more functionality and products in the future.”
“Top tip from myself: if you order toffolosus try putting them in the fridge for extra crunch and chew! (Sorry FoodTech and buying teams, I know it isn’t recommended to store chocolate under 16 degrees!)”
Focus on influencers as online fashion retailer boohoo taps LoudCrowd technology for social commerce journey
In 2022, LoudCrowd started working with boohoo to scale the online retailer’s influencer programmes.
In a LinkedIn post, Gary Garofalo, CEO at LoudCrowd, said: “They were already working with hundreds of influencers in a one-to-one capacity. And like most brands, they had roughly reached their capacity in cost/effort.”
“We were able to set up automated creator programmes and scale their relationships into the thousands. Now, we’re taking the next step and giving all of those creators their own storefronts on the respective boohoo properties.”
He added: “With the content machine in place, it’s time to shift the focus to monetisation. Now boohoo will be getting the full funnel benefit of working with creators. Top of funnel brand awareness, and a best-in-class conversion experiences with our native creator storefronts.
“Congrats to Stephanie Riddell (Senior Influencer & PR Manager at boohoo), Edith Batchelor (Senior Digital Marketing Manager) and team! Excited to be part of boohoo’s social commerce journey.”
Understanding physical traffic: Men’s apparel brand UNTUCKit taps RetailNext in-store analytics platform
UNTUCKit has announced a partnership with RetailNext.
Founded in 2011 by Chris Riccobono after he struggled to find a shirt that looked good untucked, UNTUCKit was known first as a digitally native brand, but has rapidly increased its global store estate since opening in New York in 2015, taking its network to 88 outlets, including one in London, with more on the way.
As a digital first brand, UNTUCKit was used to accessing a wealth of insight from across its e-commerce operations to improve online performance.
However, as the brand grew its store footprint, it felt it lacked access to data from its store estate, especially around store traffic and in-store conversion reporting. This, in turn, was limiting its ability to track, analyse and improve bricks and mortar operations and performance.