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Red alert: Amazon Prime Day dates have been officially announced, which means it’s time to prep your most epic beauty haul of the year. Amazon Prime Day 2024 will officially run from July 16 to 17, with 48 hour price slashes on all things beauty you won’t want to miss.
Amazon Prime Day is your chance to snag rare, limited-time deals on the best Amazon beauty products across every category — including prestige and drugstore brands — that you won’t find at any other retailer. You’ll be able to stock your cart with anything and everything that’s missing from your beauty routine, including influencer-loved TikTok beauty products, face sunscreens for summer, liquid blushes, press-on nails, hydrating face serums, hair dryers, drugstore mascaras, and so much more.
While we countdown the days for Amazon Prime Day’s kickoff, we’ve been eyeing some early deals on editor-loved beauty standouts that you can shop right now. Plus, you’ll be able to enjoy your new beauty goodies in a matter of days, thanks to Prime’s free and speedy two-day shipping. If you’re not a Prime member, you can sign up for a free 30-day trial ahead of the sale to take full advantage of all that Prime Day has to offer.
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Top Early Amazon Prime Day Beauty Deals
CosRx Snail Mucin 96% Power Repairing Essence
#1 Bestseller in Beauty & Personal Care
100K+ bought in past month
This all-time Amazon beauty bestseller has received celebrity shoutouts from the likes of Emily Ratajkowski and Alexa Chung. It hydrates the skin like a tall glass of water and soothes redness — perfect post-sun skin care for summer.
Editor testing review notes: “CosRx snail mucin essence feels like a lightweight gel on your skin, and dries down to a dewy finish that made my complexion look hydrated and feel silky. After six weeks of testing, I’ve noticed less redness and a subtle plumping effect that’s smoothed fine lines, particularly on my forehead and around my eyes.”
Price upon publish date of this article: $11.98
Kitsch Satin Heatless Curling Set
#1 Amazon Bestseller in Hair Rollers
20K+ bought in past month
This viral hair hack has become a holy grail for one WWD Shop editor. It’s also the gold standard of heatless curlers, due to its user-friendly application and satin lining that’s gentle on fine or damaged hair. If you’re skipping hot tools this summer, this sleep-in blowout shaper will be a game-changer in your glam routine.
Editor testing and review notes: “The hype is real with this product. As someone who regularly styles their hair, and is focused on healing my tired, color-treated mane, I will never go without this sleep-in rod. It takes me about five minutes to twist my hair around it and it’s so comfortable that doesn’t interfere with my essential beauty sleep. I find it works best on dry hair, though the satin rod works great on damp strands too, as it won’t absorb any moisture, and, in a handful of hours, results in a genuinley healthy shine.”
Price upon publish date of this article: $15.98
L’Oreal Paris Makeup True Match Lumi Glotion
#1 Amazon Bestseller in Face Highlighters & Luminizers
30K+ bought in past month
Achieve a lit-from-within glow from this cult-favorite highlighter that gives Jennifer Lopez and Alix Earle their famous bronzed skin. Pro tip: mix it with your face moisturizer or body lotion to boost your summer glow.
Editor testing and review notes: “If you love to start your makeup routine with a gleaming base, this lotion is a foolproof choice. It’s budget friendly but delivers an identical result to some of the more expensive options on the market. I’ll wear it on bare skin for a little radiance during the summer, and under makeup during wintertime to make my skin look less dull.”
Price upon publish date of this article: $13.98
Neutrogena Ultra Sheer Dry-Touch Sunscreen
#2 Amazon Bestseller in Sunscreens
80K+ bought in past month
If you’re not stocked on face sunscreens, start here. Neutrogena top-rated Ultra Sheer Dry-Touch Sunscreen wears under makeup like a dream, and boasts over 19,000 five-star ratings from satisfied Amazon shoppers.
Price upon publish date of this article: $8.88
Wavytalk Thermal Brush
#5 Amazon Bestseller in Hot-Air Hair Brushes
5K+ bought in past month
Not a hair dryer brush nor a curling iron but somewhere right in the middle is the Wavy Talk Thermal Brush. This viral TikTok discovery smoothes and curls dry hair in a matter of seconds for a quick blowout look, and comes as a full kit with handy sectioning hair clips.
Editor testing and review notes: “Okay, I’m sold on the Wavytalk Thermal Brush. After months of seeing it on my FYP, I finally tried it despite my tried and true arsenal of hair styling tools. It actually fills a gap in my rotation, where it can create an instant blowout on air-dried hair (my preferred method of hair drying) or quickly reshape my curtain bangs. And, with a simple twist of the wrist, it can even make a full head of voluminous ringlets that last all day. I can tell this will be a secret weapon for travel when I’ll need just one, simple tool to refresh my strands.”
Price upon publish date of this article: $39.97
L’Oreal Paris Makeup Voluminous Waterproof Mascara
#3 Amazon Bestseller in Mascara
10K+ bought in past month
Waterproof mascara is essential for summer, so you might as well stick with an iconic formula you can rely on. This one is a mainstay in the professional makeup kits of celebrity artist like Mario Dedivanovic for its pitch-black pigment and volumizing wand.
Editor testing and review notes: “The formula is richly pigmented, requiring fewer coats to achieve a dramatic lash look, but it’s the wand and bristles that this tester adored. Ultra-soft, densely-packed bristles grab lashes without too much handiwork required, and the slim wand makes it simple to target lashes on the inner and outer corners of your lash line. Because the bristles are so dense, we recommend wiggling the wand close to the lash line for an even, fully-fanned out result.”
Price upon publish date of this article: $7.84
Brooklyn Botany Brown Sugar Body Scrub
#3 Amazon Bestseller in Body Scrubs
#6 Amazon Bestseller in Body Scrubs & Treatments
3K+ bought in past month
Showing some leg this summer? Achieve bump-free, baby-soft skin with this top-rated body scrub that’s gentle on the skin and smells like a sweet treat — it’s almost good enough to eat.
Price upon publish date of this article: $9.98
Eos Shea Better Vanilla Cashmere Body Lotion
#1 Amazon Bestseller in Body Lotion
80K+ bought in past month
After exfoliating, moisturizing, and spending time in the sun, following up with a hydrating body lotion is critical. Opt for this top seller that smells like warm vanilla and won’t have you feeling sticky.
Editor testing and review notes: “I have generally tough skin, but for some reason the skin on my legs is especially sensitive. This body lotion caused zero irritation and redness, and I love it as a summer swap for my typically thick winter moisturizers. It glides on and absorbs so smoothly, and even acts as a great base for applying self tanner on top. It’s a great value for the price — I’ve used it for over two months and I still have plenty of product left to enjoy.”
Price upon publish date of this article: $8.98
Maybelline Lifter Gloss
#3 Amazon Bestseller in Lip Gloss
1K+ bought in past month
If you’re looking to introduce a new holy grail into your lip rotation, the Maybelline Lifter Gloss is a must-try. It’s formulated with hyaluronic acid to visibly smooth and plump the lips, and comes in a slew of shiny shades to match your glam mood of the moment.
Editor testing and review notes: “Maybelline’s Lifter Gloss is my favorite lip product of the summer. It’s a pretty pink that gives my smile some oomph. The chubby doe foot makes it easy to apply without a mirror, and the chunky tube makes it easy to find in my cluttered bag.”
Price upon publish date of this article: $7.97
Hero Cosmetics Mighty Patch
#1 Amazon Bestseller in Pore Cleansing Strips
100K+ bought in past month
There’s nothing worse than a pesky pimple popping up to ruin your day. Hero’s Mighty Patch should wear a cape — this gentle and wearable acne spot treatment magically soothes flare-ups in just a few hours.
Editor testing and review notes: “If you struggle with breakouts, you must keep these patches in your pimple-fighting toolkit. The bandage-sized patches can cover standalone blemishes or clusters of them.”
Price upon publish date of this article: $9.99
Samnyte Hair Wax Stick
#1 Amazon Bestseller in Hair Styling Waxes
80K+ bought in past month
Samnyte’s Hair Wax Stick is a consistent Amazon bestseller. It comes recommended by Alix Earle and Josephine Skriver as a simple solution for slicked-back styles and taming flyaways.
Editor testing and review notes: “When I first dabbled in the slicked-back ponytail look, this stick was my training wheels — it’s mess-free to apply and practically glues down the flyaways my naturally curly hair gets around my temples. And even after trying pomades and oils that go for $30 or more, I still find myself coming back to this budget-friendly stick. It doesn’t leave white specks in its wake and ensures my hair won’t budge, even in gusty weather.”
Price upon publish date of this article: $7.99
Peter Thomas Roth Instant Firmx Temporary Eye Tightener
#3 Bestseller in Eye Treatment Creams
10K+ bought in past month
Ever since before-and-after images of this eye treatment went viral, shoppers have been obsessed. It visibly tightens, firms, and smooths the under eye in a matter of minutes, making for a unique cure-all for puffiness and fine lines that’s worth the try — especially at such a rare discount.
Price upon publish date of this article: $24.49
Octobuddy Silicone Suction Adhesive Mount
Amazon’s Choice
#1 Amazon Bestseller in Cell Phone Stands
6K+ bought in past month
WWD Shop editors are constantly using these suction mounts that attach to your phone case. They allow your phone to stick to any surface, like a computer screen or mirror, so you can reference tutorials as you glam or even film your own videos for TikTok — they’re likely behind the GRWM videos of your favorite creators.
Price upon publish date of this article: $12.99
Neutrogena Hydro Boost Hyaluronic Acid Hydrating Water Gel Moisturizer
10K+ bought in past month
With summer humidity comes sweaty skin, so it’s best to swap our your moisturizer for water-based formula that feels especially lightweight, since you’ll also be applying sunscreen on top. We love the Neutrogena Hydro Boost Water Gel Moisturizer for this reason, plus, it feels so refreshing upon application.
Editor testing and review notes: “This moisturizer gives my skin an instant boost of hydration. It absorbs so quickly and makes for an ideal makeup base in the mornings — and is especially lightweight in hot weather. I love applying it fresh out of the shower after applying a face serum.”
Price upon publish date of this article: $14.82
Huonul Vanity Makeup Mirror
#1 Amazon Bestseller in Personal Makeup Mirrors
10K+ bought in past month
Amazon Prime Day is a great opportunity to stock up on vanity items at a discount, like an essential lighted makeup mirror. This tri-fold top-seller features 21 LED bulbs, three different magnifications, and touch controls so you can see all the fine details as you glam.
Price upon publish date of this article: $21.99
Acure Brightening Facial Scrub
#1 Amazon Bestseller in Facial Scrubs
20K+ bought in past month
No skin care routine is complete without a weekly exfoliator to slough off dead skin and achieve a deep clean. Acure’s Brightening Facial Scrub is a bestseller for its gently and natural formulation of detoxifying sea kelp, refreshing lemon peel, brightening Madonna lily, and purifying French green clay.
Editor testing and review notes: “For years I was under the impression that I’ve discovered a hidden gem — but little did I know that this scrub was an all-star among beauty lovers on Amazon. It’s my go-to when my skin’s looking tired and dull. It applies gently, but not too gently where it feels like it’s barely scraping the surface, and leaves my skin feeling so smooth and looking bright. I often mix it with my favorite face cleaner when I want a more gentle exfoliation, too.”
Price upon publish date of this article: $6
When is Amazon Prime Day 2024?
Amazon Prime Day is officially kicking off on July 16 at 12:01 AM PDT, and deals will continue to roll in through July 17. The shopping event only comes around twice a year: Once in October, also known as Prime Big Deal Days, and at the peak of summer in July. This year, you’ll only have 48 hours to snag rare limited-time discounts and secure an epic beauty haul to restock your routines for summer. We typically early deals in the weeks leading up to the event, but, once July 16 arrives, you’ll want to shop the Prime Day sales as early as possible in order to snag the best price drops of the season.
What to Expect from Amazon Prime Day Beauty Deals
You can look forward to jaw-dropping discounts on thousands of Amazon Beauty products, including all-time Amazon bestsellers, TikTok-famous standouts, and editor-loved recommendations. Amazon Prime Day beauty deals routinely slash prices across every category, including top-rated anti-aging serums, the lot of hair styling tools, the best makeup brush sets, luxe facial tools, holy grail acne spot treatments, hair diffusers for curly hair, and pretty much everything in between.
Last October during Amazon Prime Big Deal Days, we relished in sales scaling up to 70 percent off, including deals on cult-favorite drugstore beauty items and prestige glam products. We have our fingers crossed those same deals will return for summer — we’re talking 20 percent off Laneige lip treatments, $60 off the Shark SpeedStyle hair dryer, and 30 percent off the Sunday Riley Luna Sleeping Oil. Since many Amazon bestsellers are already seeing early discounts, it’s safe to assume that the CosRx Advanced Snail 96 Mucin, Kitsch Satin Heatless Curlers, Samnyte Hair Wax Stick, Mario Badescu Facial Spray, L’Oreal Paris True Match Lumi Glotion, and T3 Airluxe Hair Dryer will also be featured in the mega deals at even steeper price drops.
Do I Need to Be a Prime Member to Shop Amazon Prime Day Deals?
Yes, you need to have an Amazon Prime account in order to access exclusive deals and steals during Amazon Prime Day. While anyone can purchase year-round beauty flash deals on Amazon, Prime Day sales are available exclusively to Prime members. Prime Members can enjoy all the same perks that come with every purchase too, including speedy two-day shipping, free or discounted delivery fees, and even the convenient perk of free delivery to Amazon lockers in select locations. If you’re not already a Prime Member, you can sign up for a free Amazon Prime trial, which lasts for 30 days from the day you submit the form — and will carry you through this summer’s Prime Day.
Smart Ways to Shop Amazon Prime Day Deals 2024
Since there are so many deals to sift through, you’ll want to have a game plan ahead of July 16 so you can easily find and quickly order everything you’re looking for. Keep these tips in your back pocket so you don’t miss out on the best limited-time beauty deals.
- Become an Amazon Prime member: The first thing you should do before Prime Day is make sure your Prime membership is active, or sign up for a new account. If you are not a Prime member, you can enroll in a 30-day free trial to get access to all the deals and perks.
- Set deal notifications: If you’re coveting specific beauty products, you can get notified whenever Amazon drops their prices by creating a Wish List. To do this, head to the Amazon app and tap the “Wish List” icon. Select “Create a List,” go to “Settings,” and then “Notifications” and turn on the “Deals” option. Then, find your desired product and “Watch This Deal.” Amazon will send you alerts as soon as the item goes on sale.
- Check for verified sellers: To avoid spending precious time and money on counterfeit, expired, or damaged products, you’ll want to ensure that you’re ordering from a verified storefront. Examine the “sold by” sections in the product description and check to see if it says “Amazon” or the brand’s name. If an item is available for Prime Shipping or has an Amazon Choice badge, these are also sure signs that the brand is a vetted Amazon market partner.
- Shop Amazon’s storefronts: Amazon provides influencers and tastemakers (like Alix Earle) platforms to curate recommendations with personal Amazon storefronts, which is a great place to start if you’re looking for shopping spree inspo. You can also browse Amazon’s own storefronts for curated Premium Beauty, Professional Beauty, Climate Pledge Friendly, and Internet Famous beauty products, as well as The Amazon Luxury Store for shopping prestige brands.
- Sort deals by Amazon bestsellers: Browse top-rated beauty products in the general bestsellers in beauty and personal products page to discover beloved products to add to your routine. You can sift through long lists of makeup, skin care, and hair care products by adding filters aligned with your needs.
- Don’t hesitate on a good lightning deal: Prime Day is a 48 hour extravaganza of flash sales, however Amazon also offers lighting deals on popular items that can disappear within just a few hours. “Lightning deals” entail limited amounts of discounts on a single item for a short period of time. If you spot an item on your wishlist with a steep price drop, it’s best to snag it ASAP, because it the sale could end at any moment.To find these deals, go to the Today’s Deals. Remember that these deals are only available until supplies last or the promotion period for the deal ends, and lightning deals typically have a limit of one purchase per customer.
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Meet the Author
Olivia Cigliano is a Commerce Writer & Producer at Footwear News and WWD where she writes and edits shopping content across fashion, beauty, footwear, TikTok style trends, and more. Cigliano received her bachelor’s degree in journalism from Emerson College, and her byline can be found in publications including Elite Daily and CR Fashion Book. She is currently based in New York City. She’s reported several installments of Amazon Prime Day at WWD and will continue to update this extensive shopping guide for the best Amazon Prime Day beauty deals throughout the shopping event.