Sales and technology leaders from Dentsu, Sinclair, Fox Television Stations, Wide Orbit and Operative unpack the latest innovations in how buyers and sellers are using technology to streamline and enhance campaigns for their clients in a TVNewsCheck Working Lunch Webinar on July 25 at 1 p.m. ET. Register here.
Local TV advertising buying and selling leaders will gather to assess their progress at simplifying transactions while expanding them to include linear and digital in a single campaign. They will come together during a TVNewsCheck webinar, Data, Technology and Optimizing Local TV Advertising in 2024, set for Thursday, July 25 at 1 p.m. ET.
Speakers will address the industry’s long-running efforts to sync up buy-sell and make-good transactions with automation software. They’ll also look at the challenges and benefits of increasingly popular pay-for-performance campaigns, and at efforts to break down siloes that complicate multimedia campaigns.
“The key technology here is all about making it easier to buy or sell a complicated spot campaign and stay in touch with the clients,” said TVNewsCheck Publisher and Co-Founder Kathy Haley. “This webinar will take a frank assessment of where sales automation software has seen both successes and failures, along with pay-for-performance campaigns’ slow but inevitable adoption.”
Register here.
Speakers:
John Brauer, SVP of Insights and Media Measurement, Fox Television Stations — He has nearly 20 years of experience in the media and advertising technology industry, with expertise in media measurement, advanced analytics, audience and advertising innovation. Most recently, he was vice president, insights and analytics for Effectv, the advertising sales division of Comcast Cable, where he led the company’s data initiatives, spearheading data science, analytics, measurement, marketer insights and advertising effectiveness research.
Prior to that, Brauer was a senior technical product manager at Amazon, where he designed a system to attribute the company’s product sales to advertising impressions trafficked across platforms and screens.
Previously, he held the role of senior director of optimization product for NBCUniversal. Earlier in his career, Brauer filled a variety of analytics and product leadership positions focused on video advertising measurement and optimization solutions at Vevo, Nielsen and JW Player, a video platform company.
A graduate of Bennington College in Vermont, Brauer holds a Bachelor of Arts degree in international affairs and Chinese language.
J.W. Linkenauger, VP of Advanced Advertising Support Operations, Sinclair
Karine McMaster, SVP, Local Video and Audio Investment, Dentsu — She oversees the advanced audience strategy for local video and audio channels for all Dentsu clients.
With up to 40 years’ experience in media buying both on a local and national level, McMaster has worked across a variety of major categories including automotive, QSR, CPG, fine dining and retail. Her roster of high-profile clients that she has worked with include General Motors, Kroger, Jack in the Box, Cox Communications, Procter & Gamble, The Home Depot, O’Reilly Auto Parts, Smucker’s, Diageo, Toyota/Lexus, Macy’s and Red Bull, among others.
McMaster has also been instrumental in using her extensive media activation expertise to help develop the vision, mission and business development of local TV advanced audience practices within Dentsu. She has been a key contributor and leader, responsible for collaborating with vendors in helping to design, execute and measure automation for local TV campaigns.
McMaster serves as the local team’s primary media expert, offering comprehensive coverage and information on all local matters including managing daily operations and best practices.
J.W. Linkenauger, VP of Advanced Advertising Support Operations, Sinclair
Paige Albiniak, Contributing Editor, TVNewsCheck (moderator)