The primary goal of “ManoramaOnline 2.5” was to create a modern, user-friendly interface that aligns with contemporary trends.
ManoramaOnline, a digital media channel, has significantly advanced its platform through “ManoramaOnline 2.5,” an ambitious project aimed at revolutionising user experience on both web and e-reader platforms. This major upgrade, made possible through a strategic partnership with Google, marks a significant step forward in the platform’s commitment to delivering high-quality content to the Malayalee community.
The primary goal of “ManoramaOnline 2.5” was to create a modern, user-friendly interface that aligns with contemporary trends. The project addressed key issues such as an UX/UI, content discoverability, and CMS architecture. The redesign features a sleek, intuitive interface that makes it easier for users to find relevant content quickly. Enhancements to the CMS architecture streamline the content publishing process, offering greater flexibility for editors and ensuring a more dynamic content presentation. Additionally, the project met the growing demand for enhanced e-paper services among subscribers.
The collaboration with Google has yielded impressive results. Since the roll-out of the redesigned platform, user feedback has been overwhelmingly positive. Post redesign, there was a 55% increase in the average engagement time per session for direct traffic, indicating a significant improvement in user engagement and satisfaction with the redesigned platform. Additionally, there was a 6% increase in engaged sessions per user for both direct and organic search traffic referrals, indicating a notable enhancement in user interaction and interest with the revamped platform. Users now enjoy a more engaging and satisfying interaction with the platform, reflected in increased engagement times and higher satisfaction rates.