The production was the subject of more than 100 live broadcasts worldwide, appeared in over 2,800 news reports and illustrated over 3,000 print and online reports, according to Hamburg Marketing. With 77 million impressions on social media platforms, it also reached 3.3 billion potential contacts. “In addition to the overwhelming media interest that the ‘Container Draw’ has brought to our city, these international awards are now placing Hamburg even more strongly in the focus of the international public,” said Rolf Strittmatter, Chairman of the Management Board of Hamburg Marketing GmbH.
Until 18 June 2024 , a container installation will once again be on display at O’Swaldkai in the Port of Hamburg. 24 containers with the national flags of the participating nations, stacked in six towers, symbolise the twelve international matches of the first match day of UEFA Euro 2024.
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