Apple’s collaboration with OpenAI
At the forefront of the anticipated announcements is the introduction of iOS 18, which is expected to bring artificial intelligence (AI) features, in partnership with OpenAI, that will redefine user interaction across Apple’s ecosystem. Reports suggest that Apple’s digital assistant, Siri, will receive a significant upgrade, too, leveraging AI to offer more natural and personalised responses.
Apple Intelligence
Moreover, Apple is likely to showcase AI enhancements in its core apps, with new functionalities like AI-generated email replies in the Mail app, intelligent photo editing tools in Photos, and smarter message handling in the Messages app. Such enhancements are expected to be called Apple Intelligence.
iOS 18
The event is also expected to highlight non-AI features in iOS 18, such as support for Rich Communication Services (RCS) for enhanced messaging security and flexibility, new customisation options for home screens, and improvements in apps like Notes and Safari.