Where To Shop for Affordable Toys (Including All the Big-Name Brands) Online

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Some kids lose interest in their toys so fast it would make your iPad spin. If this is your kid, and toys are becoming a major money suck, it’s time to fine-tune your approach and start investigating where to shop for more affordable toys online. That way you’re keeping the rotation going but also taking it easy on your bank account and enjoying the convenience of stuff delivered to your door — and without dealing toy-aisle negotiations, to boot.

Best Places to Shop for Cheap Toys

Best Inventory: Amazon
Best for Classic Toys: Walmart
Best Membership Perks: Target
Best Clearance Deals: Macy’s
Best for Promotions: JCPenney
Best Discounts: Temu
Best High-End: Nordstrom
Best Handmade: Etsy
Best Developmental: Haba USA
Best Manufacturer: Fat Brain Toys

Luckily there are so many to choose from — sites that are able to keep costs down compared to more high-end toy brains and even run sales that make filling up your cart a lot less daunting. And most of these low-cost online retailers (and a few manufacturers) cater to kids of all ages, with everything from interactive, motor skill-building toys for babies and tots to STEM toys and collectibles for tweens and beyond. Here are our favorite affordable online toy stores just in time for summer vacation.

Amazon

You know how Amazon has everything you could possibly want at arguably the best prices anywhere? Well, the same applies to Amazon Toys, where you can search by best-sellers, new releases, deals, Amazon exclusives and more, and even filter according to features like age, category and brand. The deals abound: prices start at less than $10 and discounts can go beyond 50 percent off.

Polly Pocket Pollyville Playset Resort Rollaway Suitcase

Amazon has the motherlode of Polly Pocket toys right now — like the top-rated Pollyville playset, a three-story make-believe resort hidden inside a rolling suitcase (perfect for summer travels!). It comes with four toys and more than 25 accessories (including, but not limited to, a resort buffet, arcade games, helicopter, and a luxurious hotel bathtub) — and perhaps best of all, it has its own storage case to contain all the parts. Honestly, if we could trade places with Polly Pocket, we totally would.

control future Crawling Crab Baby Toy

This number-one best-selling crawling crab musical toy is another great choice for a toddler on the go! It’s also suitable for infants doing tummy time, helping them develop the neck muscles it takes to hold their head up while they watch this little crustacean trot around to the tunes.

Walmart

Walmart has a vast inventory of toys, and their famous deals — like Rollbacks and Clearance sales — totally apply. You can search by category, age, brand, character and even new, trending and Walmart-exclusive toys. With a Walmart+ membership, you can get free delivery and other perks. Toy prices start as low as $5.

Mrs. Potato Head

This glamorous spud is absolutely timeless. Mrs. Potato Head is also on major sale at Walmart, just like so many of the site’s retro favorites, and she comes with an entire 12-piece wardrobe for dress-up time.

LEGO Classic Large Creative Brick Box

Almost 800 LEGO bricks comprise this monster set that lets their imaginations run wild — they can follow instructions on how to make certain models, like a house or scooter, or they can just wing it using 33 different colors.

Target

Now you have yet another reason to spend all day shopping at Target: their toy prices are unbeatable, with constant sales starting as low as $1. You can score even bigger discounts with a Target Circle membership. In addition to the more common ways, you can also search specifically for adaptive toys, collectibles, outdoor toys and more.

Sun Squad 14″ Classic Beach Ball

No pool party is complete without an iconic striped inflatable beach ball, and this one is as affordable as it gets: just $1. Need we say more?

DRIVEN by Battat Scissor Lift Truck Micro Series

Truck-loving kiddos can shop a lineup of them from the DRIVEN collection, like this scissor lift truck that lifts and lowers the basket on top while lighting up and making sounds. It even includes batteries.

Nordstrom

While you’re shopping one of the best shoe departments of any store out there (in my humble opinion), make a bee-line for the toys — there’s plenty of ’em at Nordstrom, and you can search by age or type of toy. Prices start at about $10, and you can frequently find sales.

Melissa & Doug Sticker Wow! Olive the Dinosaur Kit

Melissa & Doug’s educational toys are always a hit, and we’re loving this dinosaur-themed one that’s just $12 at Nordstrom — and it’s not even on sale! It includes 300 stickers that kids can stamp on their artistic creations. It’s not only fun to use — especially on long car rides — but it helps enhance motor skills in kids ages 3 to 7.

Macy’s

Macy’s has all the toy brands your kids are begging for at prices that’ll have you jumping for joy. And their online toy “department” is easy to navigate. You can look for toys by age, category, brand, interest — the list goes on and on. Peep the Clearance section while you’re at it: prices start at $4.

Nerf Soft Tip Lawn Dart Game Set with Storage Bag

This massively discounted Nerf lawn dart game is just the thing to get kids off the screen and out the door for some healthy competition.

JCPenney

The iconic JCPenney is going strong, and you can find a slew of fun toys for all ages from birth to high school starting at $6 on sale. You can search all the typical ways and even by customer rating to see what’s hot. You’ll find tons of sales here, too.

Disney Collection Little Mermaid Triton 2 Pack Doll The Little Mermaid Ariel Doll

Fans of the Little Mermaid live action movie can have their icon, Ariel, in miniature form along with King Triton with this sale-priced figurine set that comes with accessories.

Etsy

Etsy toy selection is a bit different from your name-brand fare. It’s largely artisan-made, so you can shop unique pieces and one-of-a-kind finds while supporting small businesses. Prices are set by the seller so they run the gamut, but dig around and you’ll find some really incredible deals on the cutest toys.

San Phan Dog Doll

This fetching dog doll is made of baby-safe cotton and organic linen and is constructed to be heirloom-worthy. And yes, it comes with that adorable outfit complete with bow tie — all on major sale.

Temu

Looking for incredible prices? Head straight over to Temu, where discounts are as deep as 90 percent! Their toy inventory is massive and deals are monumental, with sale prices starting at less than $1, believe it or not. Every kind of toy you can imagine is here (including gag gifts), and you can search by toy price.

Magnetic Building Blocks

These magnetic building blocks are a great STEM choice for boys and girls, and one of the site’s most highly rated toys — and its number one best-seller in building toys. It helps with motor skills, hand-eye coordination, problem-solving skills and more.

Haba USA

At Haba USA, you’ll find an amazing assortment of next-level toys including STEM toys, bath toys and Montessori toys. The site runs sales often, but even their regular prices are reasonable, starting at $6. You can shop the site’s online catalog, search by category and even shop toy bundles.

Spielstabil Sand Toys Bundle

This sand toy bundle is a Montessori toy that includes a sand bucket, two sand scoops and a sand sieve. Sand castles will know no bounds with this bundle you can save 24 percent on.

Fat Brain Toys

Fat Brain Toys started as a boot-strapping father-and-son brand and grew into a national sensation, but they’ve kept their prices down to earth — you can find prices as low as $2. There are so many types of toys for every age it’s hard to narrow it down to the best, but you can search best-sellers across the site and even browse Fat Brain’s own collection.

Foosbots 2-Pack

Foosbots are a perfect example of Fat Brain’s penchant for brain-teasing toys. This one’s a two-opponent game in which you use a handheld spinning toy to maneuver a ball past your opponent’s goal.