Google’s adding some more generative AI sampling tools to its shopping options, which will give consumers more ways to virtually try on items, and find exactly what they’re looking for online.
First off, Google’s adding a new process for trying on make-up, which will enable more users to test out what they look like with different products.
As you can see in this example, Google’s expanded virtual try-on display will enable users to test out various looks in a single window, by scrolling through the available options. You’ll then be able to purchase from the relevant link.
As per Google:
“When you search on mobile for certain celebrity makeup looks or terms like “spring makeup,” you can try on products inspired by that look. For example, searching “soft glam” might offer you a selection of neutral eyelash, a rosy blush and a subtle lip gloss, all applied virtually to your face. Just tap “See the looks on you” when browsing Search on mobile, and click “try it on” to get started.”
The expanded try-on suite is rolling out to U.S. Google shoppers from this week.
Google’s also expanding access to its generative AI product search option, that lets you first use AI to create a depiction of the item that you want, then finds relevant product matches.
Originally launched in testing back in 2023, Google’s now giving more users access to the option.
“Now, all mobile users in the U.S. can match what they’re picturing to real-world products on Search and the Shopping tab. Previously an experiment in Labs, vision match lets you describe any garment you have in mind and then uses AI image generation to show you a few ideas of what it could look like and similar shoppable products.”
It’s a good way to utilize AI to find more unique, specific items.
Finally, Google’s also expanding its digital examples of clothing fit to more styles and sizes.
Also originally launched in 2023, Google’s virtual sizing process gives you more examples of how clothing looks on different body types, which can help you visualize your purchase.
And now, you can use the same for a broader range of items:
“Use Google Search or the Google Shopping tab on mobile and desktop to look for pants or skirts and select any result that includes a “try on” badge. From there, you can see what the garment looks like on a diverse set of real models ranging from XXS-XXL. To improve length accuracy and brand styling, we’ve updated our Machine Learning models to generate the full look from the matching top all the way to the shoes the model is wearing.”
Google says that this update is being rolled out to shoppers from today.
These are some interesting generative AI use cases, which provide more direct, practical value, especially as more people shop online. And for those marketers who work in related areas, it’s definitely worth getting an understanding of how these new features work, and how you can align your products with the same.
You can read more about Google’s latest AI shopping elements here.