Agoda’s latest survey uncovers the top five travel habits of India’s Gen Z, aged 18-27, revealing a generation that blends spontaneity with digital convenience. According to the survey, beach getaways narrowly beat mountain trips in preference, with 26 per cent of respondents favouring the beach and 25 per cent opting for the mountains. This marks a close continuation of the ongoing debate between the allure of serene coastal retreats and the majestic mountains, with millennials showing a stronger inclination towards beaches.
Social media plays a significant role in influencing travel decisions for Gen Z, with Instagram emerging as the primary source of inspiration for 28 per cent of those surveyed. Digital platforms such as Google searches (20 per cent) and travel blogs (13 per cent) also significantly shape their choices. Despite the prevalence of online platforms, 15 per cent of respondents still rely on recommendations from friends and family, showing a more personal touch to their travel planning.
Gen Z also exhibits a more spontaneous approach to travel. Over 30 per cent of them book flights less than a week in advance, and 44 per cent make last-minute hotel reservations. Their flexibility showcases a shift towards impulsive travel, a trend less prominent in previous generations.
For this generation, shared experiences are key. 41 per cent prefer to travel with a partner, while group trips with friends (23 per cent) and family vacations (11 per cent) also remain popular. This trend reflects a move away from family-centric trips, which were favoured by millennials.
Krishna Rathi, Senior Country Director for India Subcontinent and MEA at Agoda, commented, “Gen Z travellers in India embrace spontaneity, seek special experiences, and use digital platforms for inspiration. We are committed to providing them with the best deals to ensure every trip is accessible, seamless, and affordable for this new generation of explorers.”
