Haivision’s annual Broadcast Transformation Report report found 41 per cent of its 900 respondents anticipate using AI within the next 24 months
The amount of broadcasters using artificial intelligence (AI) has more than doubled over the last 12 months, with 25 per cent now employing the technology.
That’s the findings of Haivision’s sixth annual Broadcast Transformation Report, which surveyed nearly 900 broadcast and media professionals between November and December 2024.
It found that a quarter of broadcasters are using AI (up from 9 per cent in 2024), with 64 per cent believing it will have the biggest impact on the industry in the next five years.
The report also found that 41 per cent of respondents anticipate using AI within the next 24 months, although 48 per cent said they had no immediate plans to adopt AI.
In terms of the benefits AI provides to live production workflows, respondents identified efficiency and productivity gains through automation, automated translation and closed captioning, and content creation as the top three.
Other key findings of the report include:
- SRT usage grew by 9 per cent, rising to 77 per cent in 2025. It is the most widely used transport protocol among this year’s respondents, while RTMP, in second place, is used by 58 per cent.
- 76 per cent of broadcasters using cellular networks now rely on 5G, with 21 per cent planning adoption within a year.
- While 86 per cent of respondents use cloud technology in some capacity, 49 per cent said they rely on it for less than a quarter of their workflows (up from 43 per cent in 2024),
- HEVC usage has reached 70% per cent up from 50 per cent in 2021, bringing it closer to H.264’s leading position at 79 per cent.
“The findings in this year’s Broadcast Transformation Report reveal both the exciting innovations and the persistent challenges facing broadcasters today,” said Marcus Schioler, vice president of Marketing at Haivision. “From the continued expansion of SRT, 5G, and AI to the measured adoption of cloud technologies, broadcast ecosystems are evolving to leverage new tools that drive efficiency, enhance production quality, and future-proof their operations.”
The full report is available to download here.