NEW YORK — Keychain is expanding its artificial intelligence (AI) platform capabilities beyond search and discovery to now include packaging and ingredients options. The new offerings come as the company received an additional $5 million in funding from Bright Pixel Capital, the venture capital arm of European retailer, Sonae.
“Since Keychain launched last year, we’ve been focused on bringing much needed transparency to the United States’ consumer packaged goods (CPG) manufacturing ecosystem,” said Oisin Hanrahan, co-founder and chief executive officer of Keychain. “At the same time, we’ve been looking into how we can bring our capabilities to other geographies, and the support of Bright Pixel is a huge step in that direction. We’re also excited to continue building our depth with new tools that will streamline the ways brands source packaging and ingredients.”
Keychain’s platform helps brands, retailers and manufacturers to find partners quickly in the platform that offers 30,000 plus manufacturers and 20,000 plus brands and retailers.
The new packaging and ingredients products also help brands “streamline the process of sourcing packaging materials and ingredients suppliers for their products,” according to Keychain.
The platform is striking a chord in the food manufacturing industry.
Prior to its launch, Keychain raised $18 million in Seed Funding in 2023 and in 2024, the company raised $15 million in Series A funding. The company said since November 2023, it has raised $38 million total.
Its investors include such venture firms as BoxGroup, Lightspeed Venture Partners and SV Angel.
CPG companies also have invested in the platform, including General Mills, The Hershey Co. and Schreiber Foods.
“Our team is confident in Keychain’s ability to modernize the global CPG supply chain and is exactly what the European CPG supply chain needs,” said Manuel Queiroz, director at Bright Pixel Capital. “We look forward to supporting Keychain as they expand their offerings and into more geographies.”
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