Vans, a VF (NYSE: VFC) brand, has renovated its flagship store on London’s Oxford Street with a revolutionary mobile-first shopping experience, implemented by Retail Reply. The renewed store, which reopened on November 29, 2024, features a distinctive architectural design with a central skateboarding element and a completely reimagined shopping model.
The key innovation is the elimination of traditional checkout counters, replaced by a fully mobile payment system using ‘Tap to Pay’ on iPhone. Sales assistants can now process contactless payments directly through their iPhones, accepting physical cards, Apple Pay, and other digital wallets without additional hardware. This transformation represents a significant milestone in Vans’ adoption of innovative mobile technologies and extends the ongoing partnership between Retail Reply and VF that began in 2018.
Vans, un marchio di VF (NYSE: VFC), ha rinnovato il suo flagship store in Oxford Street a Londra, offrendo un’esperienza di shopping rivoluzionaria focalizzata sul mobile, realizzata da Retail Reply. Il negozio ristrutturato, riaperto il 29 novembre 2024, presenta un design architettonico distintivo con un elemento centrale dedicato allo skateboarding e un modello di acquisto completamente ripensato.
L’innovazione principale è l’eliminazione delle tradizionali casse, sostituite da un sistema di pagamento totalmente mobile che utilizza ‘Tap to Pay’ su iPhone. Gli assistenti alle vendite possono ora elaborare pagamenti contactless direttamente tramite i loro iPhone, accettando carte fisiche, Apple Pay e altri portafogli digitali senza hardware aggiuntivo. Questa trasformazione rappresenta un’importante pietra miliare nell’adozione da parte di Vans di tecnologie mobili innovative e amplia la partnership in corso tra Retail Reply e VF, iniziata nel 2018.
Vans, una marca de VF (NYSE: VFC), ha renovado su tienda insignia en Oxford Street, Londres, ofreciendo una experiencia de compra revolucionaria centrada en el móvil, implementada por Retail Reply. La tienda renovada, que reabrió el 29 de noviembre de 2024, presenta un diseño arquitectónico distintivo con un elemento central de skateboarding y un modelo de compra completamente reinventado.
La innovación clave es la eliminación de los mostradores de pago tradicionales, reemplazados por un sistema de pago totalmente móvil que utiliza ‘Tap to Pay’ en iPhone. Los asistentes de ventas ahora pueden procesar pagos sin contacto directamente a través de sus iPhones, aceptando tarjetas físicas, Apple Pay y otras billeteras digitales sin hardware adicional. Esta transformación representa un hito significativo en la adopción de tecnologías móviles innovadoras por parte de Vans y amplía la asociación continua entre Retail Reply y VF que comenzó en 2018.
반스, VF (NYSE: VFC)의 브랜드가 런던 옥스포드 스트리트에 있는 플래그십 스토어를 혁신적인 모바일 중심 쇼핑 경험으로 새단장하였습니다. 이는 리테일 리플라이에 의해 구현되었습니다. 새롭게 단장한 매장은 2024년 11월 29일에 재개장하였으며, 중앙 스케이트보드 요소가 있는 독특한 건축 디자인과 완전히 재구성된 쇼핑 모델을 특징으로 합니다.
주요 혁신은 전통적인 결제 카운터를 없애고, iPhone에서 ‘탭 투 페이’를 사용하는 완전 모바일 결제 시스템으로 대체한 것입니다. 판매 보조원들은 이제 iPhone을 통해 직접 비접촉식 결제를 처리할 수 있으며, 물리 카드, Apple Pay 및 기타 디지털 지갑을 추가 하드웨어 없이 수락할 수 있습니다. 이 변화는 반스가 혁신적인 모바일 기술을 채택하는 데 있어 중요한 이정표를 의미하며, 2018년에 시작된 리테일 리플라이와 VF 간의 지속적인 파트너십을 확장합니다.
Vans, une marque de VF (NYSE: VFC), a rénové son magasin phare sur Oxford Street à Londres avec une expérience de shopping révolutionnaire axée sur le mobile, mise en œuvre par Retail Reply. Le magasin rénové, qui a rouvert le 29 novembre 2024, présente un design architectural distinctif avec un élément central de skateboard et un modèle de shopping complètement réimaginé.
L’innovation clé est l’élimination des caisses traditionnelles, remplacées par un système de paiement entièrement mobile utilisant ‘Tap to Pay’ sur iPhone. Les assistants de vente peuvent désormais traiter les paiements sans contact directement via leurs iPhones, acceptant les cartes physiques, Apple Pay et d’autres portefeuilles numériques sans matériel supplémentaire. Cette transformation représente une étape importante dans l’adoption par Vans de technologies mobiles innovantes et renforce le partenariat en cours entre Retail Reply et VF, qui a débuté en 2018.
Vans, eine Marke von VF (NYSE: VFC), hat sein Flagship-Store in der Oxford Street in London mit einem revolutionären mobilen Einkaufserlebnis renoviert, das von Retail Reply umgesetzt wurde. Der erneuerte Store, der am 29. November 2024 wiedereröffnet wurde, zeichnet sich durch ein markantes architektonisches Design mit einem zentralen Skateboard-Element und einem vollständig neu gestalteten Einkaufsmodell aus.
Die wichtigste Innovation ist die Abschaffung traditioneller Kassen, die durch ein vollständig mobiles Zahlungssystem ersetzt wurden, das ‘Tap to Pay’ auf dem iPhone nutzt. Verkaufsassistenten können jetzt kontaktlose Zahlungen direkt über ihre iPhones abwickeln und dabei physische Karten, Apple Pay und andere digitale Geldbörsen ohne zusätzliche Hardware akzeptieren. Diese Transformation stellt einen bedeutenden Meilenstein in der Einführung innovativer mobiler Technologien durch Vans dar und erweitert die laufende Partnerschaft zwischen Retail Reply und VF, die 2018 begann.
Positive
- Implementation of innovative mobile payment system eliminating traditional checkout counters
- Strategic renovation of flagship store in prime London location
- Enhanced customer experience through seamless mobile payment integration
Retail Reply, a Reply company specialising in technological solutions for the retail sector, partnered with Vans, the iconic brand of VF Corporation, to support the renewal of its flagship store in
The renewed Vans store stands out not only for its distinctive architectural design, which features a central element dedicated to skateboarding, but also for its completely reimagined shopping model. With Retail Reply’s support, the store has eliminated traditional checkout counters, introducing a fully mobile system managed by sales assistants. (Photo: Business Wire)
The renewed Vans store stands out not only for its distinctive architectural design, which features a central element dedicated to skateboarding, but also for its completely reimagined shopping model. With Retail Reply’s support, the store has eliminated traditional checkout counters, introducing a fully mobile system managed by sales assistants.
At the core of this mobile innovation lies the integration of “Tap to Pay” on iPhone, transforming the devices into fully functional payment terminals. Customers can complete their purchases quickly and securely, using physical cards, Apple Pay, or other digital wallets, creating a seamless and simplified shopping experience. Sales assistants can process contactless payments directly on their iPhones, removing the need for additional hardware or payment terminals.
Reopened to the public on 29 November 2024, the renewed store marks a significant milestone for Vans in adopting innovative mobile technologies.
Vans
Vans®, a VF Corporation (NYSE: VFC) brand, is the leading skateboarding and original action sports footwear, apparel, and accessories brand. Vans® authentic collections are sold in more than 100 countries through a network of subsidiaries, distributors, and international offices. Vans® has more than 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand inspires and empowers everyone to live “Off The Wall” embodying the youthful spirit of freedom, non-conformity, and relentless drive to push culture across action sports, music, art and design. www.vans.com
Reply
Reply [EXM, STAR: REY, ISIN: IT0005282865] specializes in the design and implementation of solutions based on new communication channels and digital media. As a network of highly specialized companies, Reply defines and develops business models enabled by the new models of AI, big data, cloud computing, digital media and the internet of things. Reply delivers consulting, system integration and digital services to organisations across the telecom and media; industry and services; banking and insurance; and public sectors. www.reply.com
Retail Reply
Retail Reply is the Reply Group Company supporting customers in the Retail, fashion and consumer sectors, in capitalising on the opportunities offered by the digital transformation and customer experience, in-store and online. With a specific range of skills focused on the design of IT architectures, store implementation, loyalty programme management solutions, the creation of online and mobile customer experiences, omnichannel implementation through microservice architecture and capacity-based planning, Retail Reply supports its customers throughout the entire transformation process, from the definition of the digital strategy, to its planning and all the way to the implementation of the solution. www.retail.reply.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20250217245854/en/
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Fabio Zappelli
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FAQ
When did the renovated Vans flagship store in London reopen?
The renovated Vans store on Oxford Street, London reopened to the public on November 29, 2024.
What new payment technology has VFC implemented in the London Vans store?
VFC has implemented ‘Tap to Pay’ on iPhone, allowing sales assistants to process contactless payments directly through their iPhones without additional hardware.
How many retail locations does VFC’s Vans brand have globally?
Vans has more than 2,000 retail locations globally, including owned, concession, and partnership doors.
When did the partnership between Retail Reply and VFC begin?
The partnership between Retail Reply and VF was established in 2018.
What payment methods are accepted at the renovated VFC Vans store in London?
The store accepts physical cards, Apple Pay, and other digital wallets through their mobile payment system.