Valentine’s Day is drawing near, and while it’s often seen as a celebration of romantic love, I believe it’s also the perfect time to reflect on the love we have for our community — and the businesses that make it thrive. This year, I’m proud to support Buy El Paso, a powerful movement that encourages us to show our love to local businesses by shopping with purpose.
As a business owner deeply rooted in El Paso, I’ve seen firsthand how vital local support is. When you shop with us at Chuco Relic, you’re not just purchasing a unique piece of art or culture; you’re helping to sustain the vibrant, creative spirit of our frontera community. You’re investing in artists, artisans and entrepreneurs who pour their hearts into what they do.
This Valentine’s Day, I’m thrilled to be part of the Buy El Paso Valentine’s Campaign showcasing local businesses that make our community unique while getting something special in return. To make your experience even more memorable, participating businesses will be giving away limited edition Buy El Paso t-shirts. Whether you’re searching for a thoughtful gift, a one-of-a-kind experience or just a little something that captures the spirit of El Paso, shopping local ensures you’re getting something that truly stands out.
Buy El Paso Rewards, powered by the Open Rewards app, is a great way to show your support for local businesses while reaping the rewards of your love for El Paso. Not only do you get to discover unique gifts and experiences, but you also earn 5% back for your purchases at participating businesses around town. What’s more, there’s a special Valentine’s Day bonus — shoppers will get an extra $20 off their next purchase when they use the code “LOVEEP” in the app. If you haven’t already, download the Open Rewards app from the Apple App Store or Google Play Store to start earning today!
What I love most about the Buy El Paso Rewards program is that it’s not just about rewards — it’s about building real, lasting connections. As a small business, it allows us to give back to you, our supporters, by offering rewards, and a chance to hear your feedback so we can continue to grow together.
This Valentine’s Day, when you Buy El Paso, you’re not only showing love to your friends and family — you’re showing love to locally-owned businesses in our community. You’re contributing to the growth of local businesses, empowering entrepreneurs and ensuring that the spirit of El Paso remains strong, creative and resilient for years to come.
Chelsea Evaldi is the founder of Chuco Relic, a locally owned small business and gift shop that reflects the unique spirit of the El Paso-Juárez region.