For all the ways Colorado’s cannabis industry has evolved over the decade-plus since legalization, one thing that remains largely the same is the consumer buying experience.
Typically, enthusiasts go to a dispensary in person and chat with a budtender, who helps them select the flower, edibles or concentrates that seem suitable to their needs. Many customers buy brands they are familiar with, but because inventory often rotates, price and potency tend to be the primary drivers in decision-making for new products.
This has become customary for shoppers in Colorado, but Denverite Damon Brooks thinks there are better – and more convenient – ways for customers to try new things. That was the inspiration behind GreenDoor, which he founded in 2024 with his partner Samantha Barela.
GreenDoor is an e-commerce platform that seeks to reimagine the marijuana shopping experience by acting as a conduit between dispensaries and customers. Brooks and Barela curate experiential boxes filled with marijuana products and other lifestyle items to take the legwork out of shopping and introduce new brands to local consumers.
The movie lovers’ package, for example, features a smattering of different consumables – an eighth of marijuana flower, a pre-rolled joint, a gram of concentrate and two different types of THC gummies – paired with artisanal snacks like truffle popcorn to satisfy the munchies. Other items in the box include a Fandango rental gift card, rolling papers, CBD massage oil, and a discount code for Joey Parm’s Pizza in Denver, among other things.
GreenDoor worked with dispensary Del Mundo Cannabis in Denver on this compilation box, which costs $130 and can be picked up in person. On future releases, Brooks hopes to partner with dispensaries that offer delivery so customers in Denver and Aurora can have their purchases delivered to their homes, adding an extra layer of convenience.
“We’re really focused on reshaping how consumers have access (to) and ultimately experience cannabis products,” he said. “These boxes are a way to allow for not only a dispensary to shine with products they’d already recommend, but allowing the customer to get this experience that is a little bit more convenient.”
To that end, Green Door aims to modernize traditional dispensary shopping by allowing customers to order and pay for these boxes online. And because GreenDoor isn’t a plant-touching business, buyers can even use a credit card to complete their purchases online – a rarity in the marijuana space.
Since launching last fall, GreenDoor has partnered with dispensaries to curate two different themed boxes. In addition to the movie lovers box, it currently sells a package designed for the party-ready consumer ($65). It includes 14 pre-rolls, beef jerky, a barbecue rub, sparklers, a wireless speaker and a curated party playlist, among other things.
Next, GreenDoor will partner with manufacturer Lazercat on a box described as a sensory pairing experience. Brooks plans to showcase two different rosin concentrates and pair them with different snacks aimed at accentuating the terpenes in each marijuana strain. Those include adaptogenic waters from Dram Apothecary, chocolate-covered cherries, and unique flavors of chips and crackers.
“We worked with Lazercat to understand the flavor profiles, and then we did some research on the terpenes, and then we sat down, we smoked. And then right after smoking, we would eat the products to see how that increased or decreased that flavor enhancement. It was kind of mind-blowing and really fun,” Brooks said. “Rosin has a very strong terpene profile already, it’s already going to leave that taste in your mouth. That’s why we wanted to pair these snacks that bring out that flavor.”
The box, priced at $150, will also include glass “pearls” made by a local artist. The pearls, which heat up as smokers prepare to hit a dab, are said to help extract the flavor of the terpenes, Brooks said. The box will be available in mid-February.
GreenDoor will continue to periodically release new experiential packages throughout the year. To order and keep updated on the latest, visit greendoorbox.com.