Catherine O’Hara, Willem Dafoe dish on pickleball, new Super Bowl ad
Catherine O’Hara and Willem Dafoe chat with USA TODAY’s Ralphie Aversa on the set of their new Super Bowl commercial with Michelob Ultra.
Budweiser broke out the Clydesdales to win USA TODAY Ad Meter 2025, the ninth time the brand has claimed the prize as the Super Bowl’s best commercial.
The beer brand brought back the beloved horses in its spot titled “First Delivery,” featuring a foal’s journey to deliver a keg to claim the contest for the first time since 2015.
Anheuser-Busch had four ads finish in the top eight, with Michelob Ultra’s “Ultra Hustle” (No. 3) and Bud Light’s “Big Men on Cul-De-Sac” (No. 8) among the most popular ads of the night. Lay’s heartwarming spot “The Little Farmer” finished a close second behind Budweiser.
Tubi’s 15-second ad “The Z-Suite” was the lowest-rate ad of the 57 national commercials, with Fetch (No. 55) and Coffee mate (No. 56) rounding out the bottom three.
Here’s a look at the full rankings from this year’s Ad Meter:
Best Super Bowl commercials 2025
32. Disney+ “What If” (2.81)
38. Universal Pictures – “How To Train Your Dragon | Big Game Spot” (2.68)
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