Two-time Solheim Cup captain Suzann Pettersen has launched a new sports talent management group focused on advancing the impact and value of the world’s best female athletes.
Called VOXA, which is derived from the Latin word for ‘voice,’ Pettersen says the company’s name reflects her mission ‘to ensure every athlete’s unique story is heard, celebrated, and carried forward to create a lasting enduring legacy’.
The two-time Major winner and Solheim Cup legend has launched the business with five golfers that have been ranked no.1 in their respective countries, including China’s Ruoning Yin, Spanish star Carlota Ciganda, Mexican Gaby Lopez, Singapore’s Shannon Tan and Ashley Lau from Malaysia.
VOXA’s operational and commercial strategy is being supported by leading sports and entertainment agency 54.
“Throughout my career, I’ve always asked myself how I could make an even bigger impact,” said Pettersen. “Competing at the highest level takes not just talent but the right support network. That’s why VOXA exists – because every athlete deserves a trusted team that values their journey and lifts them up to achieve the impossible.”
She added: “This isn’t about management or representation, it’s about empowerment. It’s about time there was a dedicated family for the incredible women in sports. At VOXA, we focus on the individual: their goals, their voice, and their vision – not just what happens on the course, on the track or on the pitch, but their dreams for the future. This is personal for me, and I’m determined to build something extraordinary.”
Ruoning Yin, currently ranked world no.3, said: “Joining VOXA feels like becoming part of a family that cares about me as an individual. It’s a really unique team, one that truly aligns with my goals for the future. The fact that Suzann is leading this gives me so much confidence. She’s a legend I grew up idolising, and to now have her in my corner feels like a dream come true.”
For more details, email hello@teamvoxa.com, Instagram: @team_voxa. LinkedIn: VOXA