Riyadh Air, Saudi Arabia’s new premium national carrier, has signed a multi-year deal with LIV Golf to become the league’s official airline partner.
Starting at this week’s season-opening event at Riyadh Golf Club, the collaboration covers a range of benefits across LIV Golf’s 14-tournament schedule in nine countries throughout Asia, Australia, Europe and North America, including on-course branding, hospitality, TV placement that will regularly feature the airline in front of a prominent on-course and global TV audience.
The agreement, which unveiled by Riyadh Air CEO Tony Douglas and LIV Golf CEO Scott O’Neil, marks Riyadh Air’s ongoing commitment to sports, one of its key focus areas, and will encompass comprehensive sponsorship across the LIV Golf League.
LIV Golf team captains Bryson DeChambeau, Sergio Garcia, Dustin Johnson, Joaquin Niemann and Jon Rahm (pictured above) were in attendance at Riyadh airport for the announcement, bringing together some of the biggest stars in golf to commemorate the league’s new partnership.
“We are incredibly excited to partner with LIV Golf, a league that is transforming the sport of golf with its exciting format and commitment to growing the game globally,” said Douglas. “This partnership aligns perfectly with our values of innovation, excellence, and community engagement, and the growth plans for both organisations are hugely positive for the future.
“Having five legends of the game here today at Riyadh Airport in the presence of our first-ever aircraft and attempting a very special challenge that we will reveal in the coming days, shows our inventive approach to aviation and sport.”
Scott O’Neil, CEO of LIV Golf said: “We are proud to tee off the 2025 LIV Golf season with an innovative and forward-thinking partner in Riyadh Air. This partnership shares a commitment to delivering a best-inclass experience for golf fans around the world. We both have a bold vision and ambitious plans with a long runway of success ahead.”