Magnite (NASDAQ: MGNI) has partnered with Sky New Zealand to enable programmatic advertising on Sky Sport Now, the company’s premium sports streaming platform. This marks the first time buyers will have programmatic access to the platform’s live sports inventory through Magnite.
Sky Sport Now boasts 51.3 million annual streams and covers an average of 35 sporting codes. The partnership allows advertisers to implement data-driven targeting and optimized campaigns within a premium environment. Magnite’s streaming technology will help Sky maximize content value while maintaining viewer experience quality.
The collaboration enables local digital advertisers to access Sky’s engaged live sport audiences through programmatic channels, with Sky reporting strong interest from clients and agencies following the launch of digital advertising on the platform.
Magnite (NASDAQ: MGNI) ha instaurato una partnership con Sky New Zealand per abilitare la pubblicitĆ programmatica su Sky Sport Now, la piattaforma di streaming sportivo premium dell’azienda. Questo segna la prima volta che gli acquirenti avranno accesso programmatico all’inventario sportivo dal vivo della piattaforma tramite Magnite.
Sky Sport Now vanta 51,3 milioni di streaming annuali e copre in media 35 codici sportivi. La partnership consente agli inserzionisti di implementare targeting basato sui dati e campagne ottimizzate all’interno di un ambiente premium. La tecnologia di streaming di Magnite aiuterĆ Sky a massimizzare il valore dei contenuti mantenendo alta la qualitĆ dell’esperienza degli spettatori.
La collaborazione consente agli inserzionisti digitali locali di accedere agli appassionati sportivi in diretta di Sky attraverso canali programmatici, con Sky che riporta un forte interesse da parte di clienti e agenzie dopo il lancio della pubblicitĆ digitale sulla piattaforma.
Magnite (NASDAQ: MGNI) se ha asociado con Sky New Zealand para permitir la publicidad programĆ”tica en Sky Sport Now, la plataforma premium de streaming deportivo de la compaƱĆa. Esta es la primera vez que los compradores tendrĆ”n acceso programĆ”tico al inventario de deportes en vivo de la plataforma a travĆ©s de Magnite.
Sky Sport Now cuenta con 51.3 millones de transmisiones anuales y cubre un promedio de 35 cĆ³digos deportivos. La asociaciĆ³n permite a los anunciantes implementar segmentaciĆ³n basada en datos y campaƱas optimizadas en un entorno premium. La tecnologĆa de streaming de Magnite ayudarĆ” a Sky a maximizar el valor del contenido mientras mantiene la calidad de la experiencia del espectador.
La colaboraciĆ³n permite a los anunciantes digitales locales acceder a las audiencias deportivas en vivo comprometidas de Sky a travĆ©s de canales programĆ”ticos, con Sky informando un fuerte interĆ©s de clientes y agencias tras el lanzamiento de la publicidad digital en la plataforma.
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Magnite (NASDAQ: MGNI) a Ć©tabli un partenariat avec Sky New Zealand pour permettre la publicitĆ© programmatique sur Sky Sport Now, la plateforme de streaming sportif premium de l’entreprise. C’est la premiĆØre fois que les acheteurs auront accĆØs de maniĆØre programmatique Ć l’inventaire des sports en direct de la plateforme via Magnite.
Sky Sport Now propose 51,3 millions de flux annuels et couvre en moyenne 35 types de sports. Ce partenariat permet aux annonceurs de mettre en Åuvre un ciblage basĆ© sur les donnĆ©es et des campagnes optimisĆ©es dans un environnement premium. La technologie de streaming de Magnite aidera Sky Ć maximiser la valeur du contenu tout en maintenant la qualitĆ© de l’expĆ©rience des spectateurs.
Cette collaboration permet aux annonceurs numĆ©riques locaux d’accĆ©der aux audiences sportives en direct engagĆ©es de Sky via des canaux programmatiques, Sky signalant un fort intĆ©rĆŖt de la part des clients et des agences suite au lancement de la publicitĆ© numĆ©rique sur la plateforme.
Magnite (NASDAQ: MGNI) hat eine Partnerschaft mit Sky New Zealand geschlossen, um programmgesteuerte Werbung auf Sky Sport Now, der Premium-Sport-Streaming-Plattform des Unternehmens, zu ermƶglichen. Dies ist das erste Mal, dass KƤufer programmgesteuerten Zugang zum Live-Sport-Inventar der Plattform Ć¼ber Magnite haben.
Sky Sport Now verzeichnet 51,3 Millionen jƤhrliche Streams und deckt im Durchschnitt 35 Sportarten ab. Die Partnerschaft ermƶglicht es Werbetreibenden, datengestĆ¼tzte Zielgruppenansprache und optimierte Kampagnen in einer Premium-Umgebung umzusetzen. Die Streaming-Technologie von Magnite wird Sky dabei helfen, den Wert des Inhalts zu maximieren und gleichzeitig die QualitƤt des Zuschauererlebnisses zu wahren.
Die Zusammenarbeit ermƶglicht es lokalen digitalen Werbetreibenden, Ć¼ber programmierte KanƤle auf die engagierten Live-Sport-Publikum von Sky zuzugreifen, wobei Sky ein starkes Interesse von Kunden und Agenturen nach dem Start der digitalen Werbung auf der Plattform berichtet.
Positive
- Secured partnership with major streaming platform Sky Sport Now in New Zealand
- Access to significant audience with 51.3 million annual streams
- Expansion into premium live sports advertising inventory
- Strong initial advertiser interest reported by Sky
Insights
This strategic partnership marks a significant advancement in Magnite’s market position within the rapidly growing sports streaming advertising sector. With 51.3 million annual streams and coverage across 35 sporting codes, Sky Sport Now’s inventory represents a substantial new revenue stream for Magnite in the APAC region.
The deal’s value proposition centers on three key elements: First, it provides exclusive programmatic access to previously unavailable premium live sports inventory, a highly coveted advertising category. Second, the implementation of data-driven targeting capabilities enhances inventory value and could command premium CPMs. Third, the partnership strengthens Magnite’s position in the APAC region, where digital advertising spending is projected to maintain double-digit growth.
From a technological perspective, Magnite’s streaming infrastructure offers several competitive advantages:
- Real-time audience targeting and optimization capabilities
- Seamless integration with existing programmatic buying platforms
- Advanced viewer experience management to maintain engagement
- Scalable infrastructure to handle live sports streaming demands
This deal follows industry trends where streaming platforms are increasingly seeking programmatic solutions for sports content monetization. The partnership could serve as a template for similar arrangements in other markets, potentially leading to additional revenue opportunities for Magnite.
AUCKLAND, New Zealand, Jan. 28, 2025 (GLOBE NEWSWIRE) — Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, is working with Sky New Zealand to power programmatic advertising on Skyās premium live and on-demand sports streaming platform, Sky Sport Now. Following the recent launch of digital advertising on Sky Sport Now, buyers will have programmatic access to the platformās high-value live sports inventory for the first time through Magnite.
With 51.3 million annual streams* and content across an average of 35 sporting codes, Sky Sport Now offers advertisers a golden opportunity to engage audiences with data-driven targeting and optimised campaigns, maintained within a premium environment. Magniteās cutting-edge streaming technology will help Sky recognise the value of their content in a way that respects the viewer experience, while making it easier for buyers to access scalable, premium inventory and reach engaged audiences.
Lauren Quaintance, Sky New Zealandās Chief Media and Data Officer, says: āThe launch of digital advertising on Sky Sport Now unlocks Skyās highly engaged live sport audiences on this platform for the first time. With all the live sport that Kiwis love in one place and scalable audiences now available to local digital advertisers, weāre experiencing strong interest from clients eager to get involved, and weāre incredibly grateful for the support from agencies and advertisers.
āAligning with the right partners to ensure we can package this inventory efficiently, while delivering a premium viewing experience has been critical, and Magnite has proven to be a highly effective partner. Weāre excited to continue working with them to facilitate programmatic access to Skyās highly engaged live sport audiences for the first time.ā
Yael Milbank, Managing Director, ANZ at Magnite, says: āSky New Zealand has expanded their offering to meet the consumer appetite for more accessible live sports content, and weāre pleased to be working with them to unlock new opportunities for advertisers to reach highly engaged sports fans. We look forward to helping drive continued success as they leverage our leading streaming technology to enable programmatic activation of premium live sports inventory on Sky Sport Now.ā
About Sky New Zealand
Sky is New Zealandās leading entertainment company and home to the best and broadest choice in live sport, movies, shows, documentaries and news. Sky offers a suite of viewing choices to suit every New Zealander, whether itās through the Sky Box and companion app Sky Go for premium direct-to-home customers, its streaming services Sky Sport Now for sport and Neon for movies and entertainment, or free-to-air on Sky Open.
About Magnite
Weāre Magnite (NASDAQ: MGNI), the worldās largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
Media Contact:
Einsteinz Communications
carlotta@einsteinz.com.au
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*SOURCE 1: NIELSEN CMI, Q1 2023 ā Q4 2023, AP15+, ONLINE VIDEO/TV SERVICES USED L7D.
FAQ
What is the significance of Magnite’s (MGNI) partnership with Sky New Zealand?
The partnership enables programmatic advertising on Sky Sport Now for the first time, giving advertisers access to premium live sports inventory through Magnite’s platform.
How many annual streams does Sky Sport Now have for MGNI to monetize?
Sky Sport Now has 51.3 million annual streams across approximately 35 sporting codes.
What technology is Magnite (MGNI) providing to Sky Sport Now?
Magnite is providing streaming technology that helps Sky maximize content value while respecting viewer experience and enabling programmatic access for buyers.
How will advertisers benefit from Magnite’s (MGNI) partnership with Sky Sport Now?
Advertisers will gain programmatic access to high-value live sports inventory with data-driven targeting capabilities and optimized campaign options in a premium environment.