After a record-breaking year of growth and success, Baroness UK celebrated achievements at BTME with the return of their annual dealer awards. For the first time, the three categories of Highest Overall Machinery Sales, Highest Growth in Machinery Sales and Salesperson of the Year were all won by the team at Lister Wilder.
The Baroness UK dealer awards were introduced to recognise the outstanding individual and team efforts across the nationwide network. While 2024 presented its share of challenges, it was Lister Wilder who emerged as the winners of all three categories – achieving the treble and clean-sweep for the very first time.
Alongside the team awards for overall sales and highest growth in machinery sales, the individual ‘Salesperson of the Year’ award was presented to Lister Wilder’s David Gray.
“It was a huge surprise, and an incredible honour to find out we’d scooped all three awards,” commented Phill Hughes, Sales Director for Lister Wilder. “I am especially pleased for David Gray who has championed Baroness and shown his total dedication to our golf customers over the last twelve months. This recognition goes some way to reward him for all the hard work he’s put in.
“Of course, we couldn’t achieve what we have without the support of Team Baroness and our aftersales departments, so we’d like to thank them all as we look ahead to another positive year.”
Baroness UK Sales Director Adam Butler said: “All of our dealers have put in an incredible effort throughout 2024 and it becoming our best year yet would simply not have been possible without the unwavering commitment of our entire network.
“We continue to strive for the very best equipment matched by world-leading backup, and we’re getting there year-on-year. The whole team at Baroness UK extend huge congratulations to David and the Lister Wilder team and thank all of our dealers and customers for their unwavering and ongoing support.”