Omoda and Google Cloud have partnered to enhance Omoda’s online shopping experience using AI. Through this collaboration, Omoda has introduced ‘Omoda Stylist,’ a conversational AI agent, and ‘Discover the Look,’ a feature aimed “at helping customers find complete outfits instead of individual items; the goal is to create a more engaging shopping experience by allowing shoppers to visualize various styling options.”
The new feature encourages customers to explore how individual pieces can be styled in different ways. By utilizing Google Cloud’s “Vertex AI platform, along with Gemini models, multimodal embeddings, and Vector Search, Omoda has developed a shopping experience that mimics the guidance of a personal stylist.” Through a natural language search, customers can describe their preferred outfit style and receive tailored suggestions based on their preferences, body type, and brand choices. This approach aims to improve the overall shopping experience by offering enhanced discoverability and styling options.
Image Credit: Google Cloud