This past year, metro Detroit’s retail shopping experience became more extravagant and sexier with the opening of a new lingerie brand, founded by a global music star, on Woodward and a few high-end additions at Somerset Collection in Troy.
Locals can also peruse a new affordable option for fashionistas on a budget at Great Lakes Crossing and check out Detroit’s latest American heritage store housed within Shinola’s Midtown location — all of which are the companies’ first stores in Michigan.
Here, learn more about a few of Detroit’s 2024 highlights.
Prada
Right before the holidays, Prada opened its doors at Somerset Collection in November near Christian Louboutin, Dior, and Hermès. The century-old Italian retailer designed the 4,250-square-foot store with checkered marble floors, similar to those at its original location in the Galleria Vittorio Emanuele II in Milan. And just like in Milan, Detroiters now have the chance to peruse the brand’s collection of luxury leather bags, fragrances, and shoes and a selection of men’s and women’s ready-to-wear items, like dresses in sable, poplin shirting, and garments designed with velvet denim. 2800 W. Big Beaver Road, Troy; 248-923-1039; prada.com.
Reformation
Known for designing beautiful sustainable clothing out of renewable, plant-based materials like regenerative cotton and linen made from flax, Reformation opened a new location at Somerset Collection in June. The store is lined with racks of clothing, including jeans, dresses, and blouses; has backlit open shelving that highlights various types of handbags and shoes; and features a cozy waiting room with cushioned seating and a plush rug within the fitting room area. There, as shoppers try on some new threads, they can choose from a range of lighting options — cool, warm, hot, and “sexy time” — to help create a flattering ambiance. 2800 W. Big Beaver Road, Level 1, Troy; 517-594-4093; thereformation.com.
Savage X Fenty
Founded by the music sensation Rihanna in 2018, Savage X Fenty opened a store
on Woodward Avenue next to The Lip Bar in August. Her line of sleepwear, loungewear, sportswear, and more comes in sizes ranging from extra small to 4X and features products like floral laced bras and panties, flattering bodysuits, cozy pajamas, and satin boxers. Rihanna hopes her products will “make people look good and feel good.” 1442 Woodward Ave., Detroit; savagex.com.
Primark
Dressing affordably just became easier in September when the Ireland-based clothing retailer Primark added a Great Lakes Crossing Outlets store to its roster of 450 globally. At the approximately 36,600-square-foot location, shoppers can find large selections of men’s, women’s, and children’s clothing, along with beauty supplies, home décor, travel essentials, and more, all of which are available at low prices — including boots starting at $10, wool coats at $26, and kids’ T-shirts at $5. 4612 Baldwin Road, Auburn Hills; 248-929-6410; primark.com.
Gorjana
Founded in 2004 inside a Laguna Beach, California, apartment, Gorjana, a jewelry brand that offers a mixture of affordable and fine jewelry, now has over 80 locations, including one at Somerset Collection. The store opened in May and is designed with blush terrazzo, a glimmering chandelier, and custom artwork. It’s a retailer where you can find a stunning variety of gold jewelry designed with diamonds, opals, sapphires, and more, including lab-grown diamond rings, adorable charms to dress up necklaces and bracelets, and everyday hoop earrings. Stylists are also available to help indecisive shoppers make their selections and provide a complimentary gift-wrapping service. 2800 W. Big Beaver Road, Level 1, Troy; 248-215-2481; gorjana.com.
Filson
Filson, a 127-year-old American heritage brand, opened a new 1,130-square-foot store within Shinola’s downtown Detroit location in September. Detroiters who are hikers, campers, hunters, and lovers of all things outdoors will enjoy the array of long-lasting gear the Seattle-based company offers, including weather-resistant backpacks, pocketknives, and insulated water bottles, as well as men’s and women’s clothing collections composed of wool jackets, waxed down parkas, flannel shirts, and more. 441 W. Canfield St., Detroit; 313-285-1880; filson.com.
This story originally appeared in the January 2025 issue of Hour Detroit magazine. To read more, pick up a copy of Hour Detroit at a local retail outlet. Our digital edition will be available on Jan. 6.