The EU Digital Markets Act spurs Google adjustments.
Google’s proposed adjustments to its search result formats, aimed at complying with the EU’s Digital Markets Act (DMA), have gained backing from Airlines for Europe, a major lobbying group representing airlines such as Air France KLM and Lufthansa. The DMA prohibits tech giants like Google from favouring their services in search results, with non-compliance risking fines of up to 10% of global annual turnover.
The airline group endorsed Google’s horizontal layout, featuring same-sized boxes for airlines and comparison sites, with a distinct blue colour for differentiation. However, they raised concerns over pricing consistency and criticised Google’s plan to use indicative dates rather than specific ones for flight bookings, arguing that this change could harm the consumer experience.
In response to ongoing disagreements with rivals, Google has signalled it may revert to its older “10 blue links” search result format if consensus cannot be reached on its current proposals. This highlights the challenges tech companies face in balancing regulatory compliance with the demands of diverse stakeholders.