Autofill lets shoppers complete an entire form with a single click, saving them time on things like online checkout or creating a new account. It also helps reduce errors like typos and keeps their personal information secure.
Google research shows autofill helps both shoppers and merchants
Recent Google research has shown that autofill can be a gamechanger for both online merchants and the shoppers they serve. To conduct the research, the Chrome team analyzed contact and payment forms aggregated from users who consented to share that information. After looking at this data across thousands of the most visited websites in Chrome in the U.S., the researchers found an interesting correlation.
Website visitors who used autofill had significantly lower form abandonment rates and spent considerably less time completing forms: The average website saw a 75% reduction in abandonment and, on the shoppers’ end, a 35% reduction in completion . While many factors contribute to a positive checkout experience, the data suggest autofill can play a sizable role.