Lucky has announced a strategic partnership with Bloomingdales to enhance luxury shopping experience by integrating Direct-To-Consumer (DTC) websites with Bloomingdales’ in-store inventory. The collaboration enables online shoppers to check real-time product availability at local Bloomingdales stores while browsing brand websites, with options for same-day pickup or delivery.
The integration allows brands to connect their customers with retail inventory, track conversions on their eCommerce websites, and leverage Bloomingdales’ inventory feed. Brands can attribute retail sales to online channels and understand consumer demand for local fulfillment in real-time. The partnership aims to bridge online discovery with immediate accessibility across Bloomingdales’ locations in major metropolitan areas.
Lucky ha annunciato una partnership strategica con Bloomingdales per migliorare l’esperienza di acquisto di lusso integrando i siti web Direct-To-Consumer (DTC) con l’inventario in negozio di Bloomingdales. Collaborando, i clienti online possono controllare la disponibilità dei prodotti in tempo reale nei negozi Bloomingdales locali mentre navigano nei siti web dei marchi, con opzioni per il ritiro o la consegna lo stesso giorno.
L’integrazione consente ai marchi di connettere i propri clienti con l’inventario retail, monitorare le conversioni sui propri siti eCommerce e sfruttare il feed dell’inventario di Bloomingdales. I marchi possono attribuire le vendite retail ai canali online e comprendere la domanda dei consumatori per il soddisfacimento locale in tempo reale. La partnership mira a collegare la scoperta online con l’accessibilità immediata presso le sedi di Bloomingdales nelle principali aree metropolitane.
Lucky ha anunciado una asociación estratégica con Bloomingdales para mejorar la experiencia de compra de lujo integrando los sitios web Direct-To-Consumer (DTC) con el inventario en tienda de Bloomingdales. Esta colaboración permite a los compradores en línea verificar la disponibilidad de productos en tiempo real en las tiendas Bloomingdales locales mientras navegan por los sitios web de las marcas, con opciones de recogida el mismo día o entrega.
La integración permite a las marcas conectar a sus clientes con el inventario minorista, rastrear conversiones en sus sitios de comercio electrónico y aprovechar el feed de inventario de Bloomingdales. Las marcas pueden atribuir las ventas minoristas a los canales en línea y entender la demanda del consumidor para el cumplimiento local en tiempo real. La asociación tiene como objetivo vincular el descubrimiento en línea con la accesibilidad inmediata en las ubicaciones de Bloomingdales en las principales áreas metropolitanas.
Lucky는 Bloomingdales와의 전략적 파트너십을 발표하여 DTC(Direct-To-Consumer) 웹사이트와 Bloomingdales의 매장 재고를 통합하여 고급 쇼핑 경험을 향상시키고자 합니다. 이 협력은 온라인 쇼핑객이 브랜드 웹사이트를 탐색하는 동안 지역 Bloomingdales 매장의 실시간 제품 가용성을 확인할 수 있게 하며, 당일 픽업 또는 배송 옵션을 제공합니다.
이 통합은 브랜드가 고객을 소매 재고와 연결하고, 전자 상거래 웹사이트에서 전환을 추적하며, Bloomingdales의 재고 피드를 활용할 수 있도록 합니다. 브랜드는 매출을 온라인 채널에 귀속시키고 지역 이행에 대한 소비자 수요를 실시간으로 이해할 수 있습니다. 이 파트너십은 온라인 발견과 Bloomingdales의 주요 대도시 지역에서의 즉각적인 접근성을 연결하는 것을 목표로 합니다.
Lucky a annoncé un partenariat stratégique avec Bloomingdales pour améliorer l’expérience de shopping de luxe en intégrant les sites web Direct-To-Consumer (DTC) avec l’inventaire des magasins Bloomingdales. Cette collaboration permet aux acheteurs en ligne de vérifier en temps réel la disponibilité des produits dans les magasins Bloomingdales locaux tout en parcourant les sites des marques, avec des options de retrait le jour même ou de livraison.
L’intégration permet aux marques de connecter leurs clients avec l’inventaire de vente au détail, de suivre les conversions sur leurs sites eCommerce et de tirer parti du flux d’inventaire de Bloomingdales. Les marques peuvent attribuer les ventes au détail aux canaux en ligne et comprendre en temps réel la demande des consommateurs pour une exécution locale. Le partenariat cherche à relier la découverte en ligne à l’accessibilité immédiate dans les points de vente de Bloomingdales dans les grandes zones métropolitaines.
Lucky hat eine strategische Partnerschaft mit Bloomingdales angekündigt, um das Luxus-Shopping-Erlebnis zu verbessern, indem DTC- (Direct-To-Consumer) Websites mit dem Filialinventar von Bloomingdales integriert werden. Diese Zusammenarbeit ermöglicht es Online-Käufern, die Verfügbarkeit von Produkten in Echtzeit in den örtlichen Bloomingdales-Filialen zu überprüfen, während sie die Websites der Marken durchstöbern, mit Optionen für die Abholung am selben Tag oder Lieferung.
Die Integration ermöglicht es Marken, ihre Kunden mit dem Einzelhandelsinventar zu verbinden, die Konversionen auf ihren E-Commerce-Websites zu verfolgen und den Lagerbestand von Bloomingdales zu nutzen. Marken können den Einzelhandelsumsatz den Online-Kanälen zuordnen und die Verbrauchernachfrage nach lokaler Erfüllung in Echtzeit verstehen. Die Partnerschaft zielt darauf ab, die Online-Entdeckung mit der sofortigen Verfügbarkeit in den Filialen von Bloomingdales in großen Ballungsräumen zu verbinden.
Positive
- Integration enables same-day pickup and delivery options, potentially increasing sales conversion
- Partnership provides real-time inventory tracking and analytics capabilities for brands
- Expands market reach through Bloomingdales’ presence in major metropolitan areas
- Creates new revenue opportunities through omnichannel integration
Insights
This partnership marks a significant advancement in omnichannel retail strategy for Bloomingdales, owned by Macy’s (M). The integration creates a seamless connection between luxury brands’ DTC websites and Bloomingdales’ physical inventory, potentially driving increased foot traffic and sales conversion. The same-day pickup and delivery options address the critical instant gratification demand in luxury retail, while the real-time inventory visibility could reduce lost sales opportunities.
The platform’s ability to attribute retail sales to online channels and track local fulfillment demand provides valuable data analytics that can optimize inventory management and improve operational efficiency. This technology investment positions Bloomingdales to better compete with other luxury retailers and pure-play ecommerce platforms, potentially increasing market share in the premium segment.
Lucky’s platform represents a sophisticated technical solution that solves a complex inventory management challenge. The real-time integration between brand DTC sites and Bloomingdales’ inventory systems requires robust API architecture and data synchronization capabilities. The platform’s ability to provide instant inventory visibility across multiple retail locations while maintaining system performance is technically impressive.
The analytics capabilities for tracking conversions and consumer demand patterns could provide valuable insights for both Bloomingdales and partner brands. This data-driven approach to luxury retail could lead to more efficient inventory allocation and improved sell-through rates, ultimately benefiting Macy’s bottom line.
Lucky, the leading retail connectivity platform, announces an exciting new partnership with Bloomingdales, one of America’s premier luxury department stores. This collaboration will enable luxury brands to seamlessly connect their Direct-To-Consumer (DTC) websites with Bloomingdales’ in-store inventory, revolutionizing how customers shop for premium products and creating a truly omnichannel experience.
Lucky Partners with Bloomingdales to Enhance Luxury Shopping Experience (Graphic: Lucky)
Starting today, online shoppers can instantly check the availability of their favorite luxury products at their local Bloomingdales stores while browsing their preferred brand’s website. This integration enables customers to make purchases through Bloomingdales for same-day pickup or delivery, providing the most expedient way to acquire premium products from their local stores.
With Bloomingdales’ strategic retail presence in major metropolitan areas and luxury shopping destinations across
“We are excited to partner with Bloomingdales to transform the luxury shopping experience by bridging the gap between online discovery and immediate accessibility,” said Sneh Parmar, CEO and Co-Founder of Lucky. “Bloomingdales has been an innovative force in luxury retail, and integrating their inventory systems with Lucky’s platform creates a powerful solution for brands and their customers. This partnership enables brands to offer their online customers instant access to Bloomingdales’ curated departments, combining the convenience of digital shopping with the prestigious Bloomingdales experience.”
Through this partnership, brands will gain unprecedented capabilities to connect their customers with retail inventory and track conversions directly on their eCommerce websites. Brands can leverage the integrated Bloomingdales inventory feed, attribute their retail sales to their online channels, understand consumer demand for local fulfillment in real-time, and offer same-day fulfillment options to their customers.
The collaboration between Lucky and Bloomingdales represents a significant step forward in the evolution of luxury retail. By connecting Bloomingdales’ premium in-store inventory data with any brand’s DTC website, customers will have the opportunity to quickly locate, purchase, and receive their desired products on the same day, all while maintaining the elevated shopping experience they expect from Bloomingdales. Contact Lucky today for a demo and to learn more about connecting Bloomingdales retail inventory to your DTC website.
About Lucky
Lucky’s belief is that it should be easier for people to experience the brands they love. We think the massive gap between online and offline experiences is a relic of an obsolete era, and brands who bridge that gulf will build better, more meaningful relationships with their customers. And for those customers, it means our shopping experiences will finally catch up to the hybrid lives we’ve all started living.
Our vision is to connect commerce across all channels to provide products and services that ultimately benefit the end customer. As a company, improving how people shop is our top priority. Shopping and commerce have been a constant in humanity, but the methods in which this occurs have undergone an evolution that requires refinement and unification. While these continue to evolve, we hope to build the bridges between where and when someone wants a product, ultimately integrating into an ecosystem where experiences are heightened exponentially.
About Bloomingdales
Bloomingdales is America’s only nationwide, full-line, upscale department store. A division of Macy’s, Inc. (NYSE: M), it was founded in 1872 and currently operates stores and outlets nationwide as well as the always-open bloomingdales.com. Bloomingdales is recognized for its original, contemporary and designer products for women, men and children, as well as its exceptional customer service experience and iconic Little Brown Bag. Bloomingdales is also known for its outstanding beauty department featuring premium cosmetics, skincare, and fragrance brands, making it a destination for luxury beauty shoppers across the country.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241216276090/en/
Source: Lucky
FAQ
What services does Lucky’s partnership with Bloomingdales offer to luxury shoppers?
The partnership enables customers to check real-time product availability at local Bloomingdales stores while browsing brand websites, with options for same-day pickup or home delivery.
How does Lucky’s integration benefit luxury brands selling through Bloomingdales?
Brands can connect their DTC websites with Bloomingdales’ inventory, track conversions, attribute retail sales to online channels, and understand real-time consumer demand for local fulfillment.
What geographical areas are covered by the Lucky-Bloomingdales partnership?
The partnership covers Bloomingdales’ retail locations across major metropolitan areas and luxury shopping destinations throughout the United States.
When does the Lucky and Bloomingdales partnership take effect?
The partnership and integration services became effective immediately upon announcement, as indicated by ‘Starting today’ in the press release.