Reebok has announced a long-term partnership deal that will see the sportswear company become the official apparel and footwear sponsor of Bryson DeChambeau and his LIV Golf team Crushers GC.
The agreement will spearhead Reebok’s re-entry into the golf market, with DeChambeau as the official face of Reebok Golf apparel and footwear offerings, including the introduction of Nano Golf – the brand’s new on-course performance golf shoe.
As captain of Crushers GC, DeChambeau’s team is one of the most consistently successful in LIV Golf League’s short history. Joined by teammates Paul Casey, Charles Howell III and Anirban Lahiri, Crushers GC won the 2023 Team Championship in Miami and has won five team events over the course of the last three LIV Golf seasons.
The entire Crushers GC team will be kitted out head-to-toe in Reebok apparel and footwear on the course in 2025, including polos, outerwear, trousers, shorts and golf shoes.
The official Crushers GC team kits will be available to buy from March onwards at Reebok.com and at LIV Golf events.
As a Reebok athlete, DeChambeau will also train in the brand’s premier performance offerings including the Nano X4 Training Shoes and FloatZig 1. Plus, exclusive Reebok x Bryson DeChambeau co-branded apparel is expected in future seasons.
“I’m proud to partner with Reebok to usher in the brand’s return to golf. When looking for a partner for Crushers GC, we wanted to find a brand that aligns with our vision for golf’s future and has the ability to increase visibility of the game around the world, and Reebok was the perfect fit,” said DeChambeau. “With a great legacy in disrupting sport culture, I’m excited to see what we can do together to push the sport of golf to new heights.”
Todd Krinsky, CEO of Reebok, said: “With a rich heritage in golf, we’re excited to make our return to the sport with a new approach to grow the game beyond tradition. Bryson has been a positive force in bringing golf to the forefront of sport culture, and we’re thrilled to continue the impact together and re-introduce Reebok Golf to a new athlete.”
With a commitment to grow the game of golf beyond the traditional consumer, DeChambeau and Reebok will launch a variety of idigital and social creative content, plus consumer activations that highlight the partnership’s new approach to golf. Focusing on accessibly priced products for the newer and younger golf consumer, plus support to those with limited access to the game.
Ahead of the SS25 Performance Golf launch, fans can shop Bryson’s first curated collection, ‘Bryson’s Picks’, including his favourite training gear, including the Nano X4 and FloatZig 1, on Reebok.com/content/golf.
Fans can see DeChambeau teasing the upcoming Reebok Golf product on-course at the LIV Golf v PGA Tour match which is taking place at Shadow Creek in Las Vegas on December 17.