We followed US politics and pop culture 🇺🇲 🎤 ✨
This year’s search results show that Australians were keenly interested in international affairs and US politics. “US election” landed in the top spot of overall searches, and we followed Donald Trump, Joe Biden and Kamala Harris. Beyond the political arena, Australia’s love for Taylor Swift shines in this year’s searches, as the pop queen reigned supreme as the top trending global figure. Fans looked to “Shake it off” with style as Tay Tay toured Australia, searching “How to make Taylor Swift friendship bracelets.”
We’re sport nuts 🏏 ⚽ 🏊
Surprise, surprise… Australians are crazy for sport! Sport-related searches featured across various categories reflecting the role that sports play in Australian culture. And we’re not just passive spectators – we were actively seeking information on specific events, athletes, and ways to watch these competitions. From the thrill of the Olympics and Paralympics to the excitement of the Euros, Copa America, and T20 World Cup, we were glued to our screens and cheering on our favourites. A growing interest in artistic sports like gymnastics and artistic swimming emerged, and we showed our support for women in sport, with searches for Raygun, Sam Kerr, Jess Fox, Saya Sakakibara, Arisa Trew, and Ariarne Titmus making a splash in the top trending list of Aussies.