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Google Shopping‘s Holiday 100 has dropped, an annual gift guide representing the year’s top-searched products. The trending present ideas span every category: apparel and accessories, home and garden, electronics, toys and games, beauty and health and wellness.
In the spirit of Black Friday savings, THR compiled 25 discounted standouts from the search engine’s list for the entire family. From cowboy boots and running sneakers to skin care and outdoor cooking essentials, check out the hottest gifts of the year at unbeatable prices.
Google Holiday 100: The 25 Best Gifts on Sale for Black Friday
Pilcro Mid Western Boots
Unsurprisingly, “cowboy style” was a key 2024 search trend. Today only, Anthropologie Perks Members get 30 percent off almost everything, including these cowboy boots. Sign up for the loyalty program for free here.
Maison Margiela Replica Jazz Club Eau de Toilette Fragrance
Searches for “unisex fragrances” were up 130 percent in 2024, and this Maison Margiela scent is a fan favorite.
Aeyde Women’s Delfina Bow Ballet Flats
Searches for “ballet flats” increased this year by 84 percent. For more gifting options, check out THR‘s roundup of mesh ballet flats.
Nike Dri-FIT Advantage Short Tennis Skirt
Thanks to Zendaya’s Challengers press tour style and the subsequent surge of tenniscore, “tennis skirt” searches hit an all-time high.
Mejuri Diamond Letter Charm
“Charm necklace” hit a new Google search high this year. Be sure to check out THR‘s roundup of the best jewelry gifts at every price point.
Axel Arigato Embroidered-Slogan Organic-Cotton T-Shirt
In 2024, searches for “t-shirt slogans” increased by 160 percent. For Black Friday, Farfetch is offering an extra 20 percent off eligible items totaling over $145. Discount will be automatically applied in cart.
Coach Tabby Shoulder Bag 20
“Coach Tabby bag” hit an all-time high. This style is available in additional colors at coach.com.
Check out the complete Holiday 100 at google.com.
Related: Some of the Best Gifts From Oprah Winfrey’s Favorite Things List Are On Sale for Black Friday