Black Friday may be a week away, but many retailers have launched official deals that you can shop right now. One exciting sale in particular, started today. Amazon’s Black Friday deals launched this morning and will run through Cyber Monday on Dec. 2.
If you’re ready to get started on your holiday shopping, we’ll have live updates on the best deals throughout the day.
What will be on sale for Black Friday and Cyber Monday?
It’s only Day 1 of Amazon’s Black Friday sale and we’re seeing big discounts across categories in electronics, home, beauty and toys, which is great news for those looking to check some gifts off their shopping lists.
Below you’ll find deals on must-have tech, such as up to 53% off on Apple products and Xbox controllers, as well as deals on must-have beauty steals like NuFace, Maybelline and more. And shopping for little ones? You can score over 30% off on Barbie and more hot holiday toys.
Black Friday is the biggest sale of the year, so you’ll want to grab these deals as you see them, because they’re bound to go quickly!
Early Black Friday Amazon tech deals
Amazon Fire TV Stick HD
Save nearly 50% off this bestselling streaming stick. According to the Amazon price tracker CamelCamelCamel, it’s at its lowest price ever!
Aquasonic Ultra Whitening Electric Toothbrush
Dentists highly recommend using an electric toothbrush over a manual one, because there’s less room for user error, noting that they do all the work for you.
This set (that’s now 50% off!) includes an electric toothbrush, a carrying case, eight replaceable toothbrush heads and a charger.
Camkory Digital Camera
Can you believe that the digital cameras of the early aughts are making a comeback? This one will make a great nostalgic gift that’s under $50.
Xbox Core Wireless Gaming Controller
Avid Xbox players will appreciate a new wireless controller this holiday season. It comes in 12 colors to choose from including pink, green and a nostalgic ’90s clear.
Renpho Eyeris Eye Massager
This self-care gadget offers a warming massage to soothe eyes, whether they’re feeling tired or strained. The brand even says this device can help improve sleep quality.
Sony WH-CH720N Noise Cancelling Wireless Headphones
At 41% off, this is a great time to pick up a gift for the techie in your life. According to the brand, this is their lightest pair that offers all-day comfort and up to 35 hours of run-time.
Amazon Fire HD 10 Tablet
Save over 50% off this Amazon tablet, which you can use to scroll social media, stream movies and TV while traveling and use to catch up on work emails. It’s available in three different colors and two different gigabyte options, depending on how much storage you need.
Amazon Kindle Paperwhite Signature Edition (32 GB)
According to Amazon, this Kindle is their “fastest version ever.” And it has 32 GB, which means more room to store more books!
Apple AirPods Pro 2
Looking to upgrade your earbuds? The bestselling Apple AirPods Pro 2 are on deal for 24% off during Amazon’s Black Friday sale.
Apple Watch SE
At 24% off, this smartwatch is the lowest price it’s been in 30 days, according to Amazon. It provides a plethora of benefits, in this pocket-sized device. From tracking how many hours a night you’ve slept to how many steps per day you’re taking, to more complex data points such as detecting a fall, snag it while it’s still on sale.
More Black Friday Apple deals to shop:
Early Black Friday Amazon beauty deals
Covergirl Clean Lip Color Satin Lipstick
For $6, you can add this lipstick to your beauty collection. According to the brand, it provides lasting color and even boosts hydration in your lips, thanks to ingredients like squalane and aloe butter.
Julep 101 Crème to Powder Waterproof Eyeshadow Stick
Score this Shop TODAY Beauty Awards winner for 33% off this Black Friday. The cream-to-powder eye shadow stick features a smudge-proof and crease-free formula, and comes in tons of shades, says the brand.
Dermora Golden Glow Under Eye Patches
Rejuvenate tired under-eyes with these eye masks, which the brand says are meant to reduce puffiness and decrease fine lines.
Maybelline Lash Sensational Sky High Washable Mascara
This bestselling mascara is formulated to lengthen and provide immense volume, without any smudging or flaking. Ahead of Black Friday, you can grab it for under $10.
Bio-Oil Skincare Body Oil
According to the brand, this body oil, which is currently $10, is infused with vitamin E to help improve the appearance of scars, stretch marks and more skin concerns.
Wavytalk 5-in-1 Curling Iron Set
This 5-in-1 curling iron will help you achieve tight curls, beach waves or a salon-worthy blowout. The best part? It’s super affordable at $39.
NuFACE MINI Classic Microcurrent Facial Device Kit
Multiple Shop TODAY editors rave about this microcurrent device, which is at a rare 30% off this Black Friday. You can expect the skin care gadget to help sculpt and smooth fine lines, says the brand.
Early Black Friday Amazon fashion deals
Hanes EcoSmart Sweatshirt
This cozy crewneck has over a whopping 130,000 five-star reviews, with my reviewers saying it’s so comfortable, that they bought multiple. And at $11, we don’t blame them!
Amazon Essentials Women’s Knit Flats
These bestselling flats feature memory foam padding for added comfort for all-day wear. They come in eight colorways and are currently on sale for under $20.
Automet Puffer Vest
This trendy puffer vest comes in 12 different colorways and acts as a great layering piece for the season. You can pair it with a short sleeve shirt, or on top of a thicker sweater.
CRZ YOGA Butterluxe High-Waisted Lounge Legging
Stock up on this wardrobe staple while it’s on sale for 15% off. The “buttery-soft” leggings feature gentle compression and come in over 35 shades, meaning you’ll want to grab multiple!
Levi’s Women’s Wedgie Straight Jeans
Stock up on closet staples, like these Levi jeans for under $40. According to the brand, they feature a high waist and designed with 1% elastane.
Anrabess Women 2-Piece Outfits
This trendy bestselling set makes a great gift option for someone who loves feeling cozy. It’s made of rayon, polyester and spandex and reviewers say it’s extremely comfortable.
New Balance Women’s 515 V3 Sneaker (White/Silver)
Save 25% off on select colors of the highly-rated New Balance 515 sneakers. These retro-style sneakers feature a foam cushion midsole, making them comfortable for all-day wear.
Early Black Friday Amazon home deals
Pulidiki Cleaning Gel for Car
Make the mundane task of cleaning your car so much easier with this putty. According to the brand, it gets into all the small crevices of your dashboard, cupholders and more hard-to-reach spaces.
Zulay Kitchen Milk Frother
This highly-rated milk frother allows you to make cafe-worthy beverages right at home. Plus it’s on sale for just under $10.
Beautural Fabric Shaver and Lint Remover
This fabric shaver can help keep your sweaters looking brand new all season long. According to the brand, it has three shaving heights and two speeds that you can adjust based on fabrics.
Bedsure Throw Blanket
Keep cozy all season long with this plush blanket. It’s perfect for gifting, though we suggest grabbing also one for yourself while it’s on sale.
Glocusent Bendable Neck Light
Struggle to see at night while reading or working on your latest craft project? This popular neck light is the perfect solution. You can even use it in bed when your partner is sleeping, as the brand says it’s bright enough to illuminate the area you need to see, but still dim enough not to disturb your bedmate.
Magic Bullet Blender
The popular magic bullet boasts over 110,000 Amazon ratings and is on sale for $30 this Black Friday. It comes with different sizes of portable cups so you can take your favorite smoothies on-the-go.
SodaStream Terra Sparkling Water Maker (Black)
If you can’t get enough of sparkling water, you’ll be able to make it easily right at home. The SodaStream is currently 50% off during Black Friday.
National Tree Company Pre-Lit ‘Feel Real’ Artificial Mini Christmas Tree
Ready to start decorating for the season? You can score this 3-foot tree for over 40% off. It’s pre-lit, so it’ll add some Christmas cheer to your home as soon as you unbox it.
Early Black Friday Amazon toy deals
Kinetic Sand Scents Ice Cream Treats Playset
Kinetic Sand is always a hot holiday toy and this playset is nearly 40% off. They can use the scented sand to create endless imaginary treats.
Air Hogs Zero Gravity Sprint Wall Climber
This isn’t your ordinary remote-control car, this red sports car and scale walls and ceilings, too. But don’t worry, the brand says it’s designed to not cause scuffs.
Barbie Careers Playset Science Lab
This Barbie is a scientist! This playset comes with two dolls, a lab desk and accessories.
Fisher-Price Rockin’ Record Player Musical Toy
Little music fans will love rocking out to the songs on this fun toy record player. It allows them to pick from five different music styles, including country, pop and hip-hop.
Ms. Rachel Melissa and Doug Wooden Learning Blocks
These blocks were created by viral sensation Ms. Rachel along with developmental experts. According to the brand, they can help kids build communication, cognitive and motor skills.
Instant Print Camera
Kids will love creating their own memories with this instant print camera. According to the brand, images will print within one second and even includes fun filter and sticker effects that can be added to images.
Do you need to be a Prime Member?
While you don’t have to be a Prime member to enjoy the Black Friday deals, those with the membership will have access to special deals from direct retailers with “Buy with Prime,” as well as enjoy free and fast shipping, according to Amazon.
If you’re not a Prime member, you can sign up anytime for $14.99 per month, or you may even qualify for a 30-day free trial.
Why trust Shop TODAY
Our Shop TODAY editors and staffers combed through thousands of products across retailers ahead and during Black Friday and Cyber Monday to determine the absolute best deals during the holiday shopping event, identifying expert recommendations from previous reporting on Shop TODAY and staff-tested award winners. We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback.
The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.