On Friday, February 7, 2025, the “Breakfast Ball” will bring together the biggest names in sports, entertainment, and media for an unforgettable day out on the golf course
NEW YORK – Front Office Sports (FOS), the leading multi-platform media and news organization covering the business of sports, together with Excel Sports Management, an industry-leading agency representing top-tier talent, blue-chip brands and marquee properties, today announced they will be hosting a Celebrity Pro-Am Golf Tournament in the lead-up to Super Bowl LIX in New Orleans.
This invite-only tournament, hosted at TPC Louisiana, will bring together athletes, executives, celebrities, and creators to the course home to the PGA Tour’s annual tournament, The Zurich Classic.
The day will begin at 8am with the course opening to partners for breakfast and practice. Match play will begin at 9am, with 20 groups of fivesomes in a shotgun start. The event will end with an afternoon lunch, including an awards reception and fireside chats.
“As the biggest names in sports descend upon the Big Easy for the Super Bowl, the Breakfast Ball is bringing together a group of industry leaders for a day of fun out on one of the country’s best golf courses,” said Adam White, CEO and Founder of Front Office Sports. “We look forward to bringing an exciting event to one of the biggest sports weekends of the year.”
“Super Bowl is the one event that unites the entire sports world — we’re looking forward to having both athletes and industry leaders alike kick off the weekend together,” said Emilio Collins, CBO and Partner, Excel Sports Management.
This is an invite-only event. To become a partner with FOS on the event, reach out to events@frontofficesports.com. To learn more about the event, visit our website.
About Front Office Sports
Front Office Sports is the leading multi-platform media and news organization covering the business of sports, boasting an audience that every month delivers more than 175 million social impressions, 35 million newsletter opens, 10 million video views, and two million page views. In addition, with over 15 distribution partners, FOS content appears on screens in more than 50,000 buildings and venues across North America. Front Office Sports was named one of Fast Company’s Most Innovative Companies in 2021, AdWeek’s Hottest in Sports in 2022 and 2024, and listed on Inc. 5000 in 2023, recognizing the fastest-growing private companies in America.
About Excel Sports Management
Excel Sports Management is an industry-leading agency representing top-tier talent, blue-chip brands and marquee properties. Excel is a three-time winner of Sports Business Journal’s Best In Talent Representation and Management award, is consistently named as one of the most valuable sports agencies in the world by Forbes. Excel’s Events division has been credited with staging dozens of made-for-television golf competitions over the years, including all ten versions of The Match, as well as other groundbreaking events including the Nickelodeon Slime Cup, Payne’s Valley Cup, and most recently The Netflix Cup, Netflix’s first-ever live sporting event.