I’ve covered Black Friday for 5 years — these are the early deals you want to shop before they sell out

Black Friday is about two weeks away, but that doesn’t mean you should wait to shop. Many retailers are already offering their best prices of the season, so if you don’t take advantage of a great discount as soon as you see it, it might sell out. Starting to shop Black Friday deals now also helps you spread out your spending and maximize your budget.

I’ve been covering Black Friday and Cyber Monday at NBC Select for five years, so I know how to find sales that are actually worth shopping. Below, I rounded up the best early Black Friday deals of 2024 from some of our favorite retailers, like Amazon, Target, Walmart, Home Depot and REI. I’ll frequently update this list in the coming weeks with new deals, the most recent prices and additional promos you won’t want to miss.

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To find the best early Black Friday deals, I combed through dozens of discounts across retailers. Each one I recommend below is highly rated and at least 20% off. When possible, I ran deals through price trackers to make sure they’re at their lowest price in at least three months.

Amazon Fire TV Stick 4K

4.7-star average rating from 43,404 reviews on AmazonLowest price ever

You can watch shows and movies across streaming services once you plug Amazon’s Fire Stick into your TV’s HDMI port. You can also download music apps and play Xbox games without a console via cloud gaming. The TV stick comes with an Alexa Voice Remote.

Apple AirPods (3rd Gen.)

4.5-star average rating from 6,634 reviews on Amazon

These wireless earbuds offer up to six hours of listening time on a single charge and come with a lightning charging case. They’re sweat- and water-resistant, so you don’t have to worry about them while working out or inclement weather. There are also sensors on the earbuds, which can trigger Siri, answers calls, pause music or skip a song

Bissell CrossWave 3888A Wet-Dry Vacuum

4.3-star average rating from 25,319 reviews on Amazon

This corded appliance lets you vacuum and wash floors simultaneously. You can use it on rugs and hard floors like wood and tile, plus it’s easy to maneuver around furniture thanks to its swivel steering head. The floor cleaner has two tanks to keep fresh and dirty separate. After you use it, it runs through a self-cleaning cycle.

Rumpl The NanoLoft Puffy Blanket

4.6-star average rating from 245 reviews on Amazon

Lowest price ever

Rumpl’s travel-friendly blanket keeps you warm at tailgates, on camping trips, at the park or the beach. It has a water-resistant exterior and is filled with a lightweight down alternative to provide insulation. When you fold or roll it up, the blanket is compact, making it easy to stuff in your backpack or suitcase. It’s also machine-washable and safe to put in the dryer.

Hatch Restore 2

4.5-star average rating from 2,826 reviews at Hatch

The Hatch Restore 2 is an NBC Select Wellness Award-winning sunrise alarm clock and sound machine. I’ve used mine daily for over a year and love customizing its settings via the brand’s companion app, including its light color and patterns, the sounds I wake up and fall asleep to, and what time I want my alarm to go off. The Hatch is covered in a neutral linen material, so it’s a chic addition to my nightstand.

Lego Art The Fauna Collection

4.9-star average rating from 109 reviews on Amazon

Lowest price ever

Legos are the ideal gift for the crafter or DIYer in your life. This set comes with all the pieces your giftee needs to build two colorful macaw parrots. Once constructed, the birds are meant to be hung on a wall, acting as 3D artwork for your loved one’s home.

Keurig K-Elite Single-Serve Coffee Maker

4.7-star average rating from 62,017 reviews on Amazon

You can make between 4 and 12 ounces of coffee in less than a minute with Keurig’s single-serve machine, which has a 75-ounce removable water reservoir. It comes with iced coffee and strong brew settings, plus you can use it to dispense hot water. The coffee maker also lets you control its temperature and program it to brew at a specific time each day. Its drip tray is removable to fit taller travel mugs.

Samsonite Evolve SE Hardside Expandable Luggage Set

4.5-star average rating from 587 reviews on Amazon

Lowest price ever

If you’re traveling for the holidays or have a vacation in your future, you might need a new luggage set. This one from Samsonite comes with a 20-inch carry-on bag and a 28-inch checked bag, which have a hard exterior shell and spinner wheels. The suitcases have dual-sided zipper mesh dividers and built-in luggage locks.

Garmin Venu Sq 2 GPS Smartwatch

4.5-star average rating from 1,119 reviews on Amazon

Lowest price ever

Garmin makes some of our favorite smartwatches, and this one offers up to 11 days of battery life on a single charge. It helps you monitor health data like heart rate, track workouts and evaluate sleep patterns — all this information gets stored in Garmin’s companion app. The watch also offers text and call notifications and has a bright, easy-to-read display.

Dyson V11 Origin Cordless Vacuum Cleaner

4.5-star average rating from 479 reviews on Amazon

Lowest price ever

Dyson’s cordless stick vacuum weighs about 6 pounds, making it easy to move between rooms in your home. It has three cleaning modes for different jobs and can convert to a handheld vacuum for smaller messes or to reach stairs and high spaces. The vacuum’s whole-machine filtration system traps dirt and dust inside it, and you can monitor its remaining runtime via the LCD screen. The appliance, which you can use on all floor types, comes with a docking station and charger, as well as a crevice tool, hair screw tool and cleaner head.

Levoit Core 300-P White Air Purifier

4.7-star average rating from 120,273 reviews on Amazon

Lowest price ever

Using an air purifier is one of the best ways to improve air quality in your home, especially if you’re concerned about allergies, smoke or odors. This Levoit model is one of our favorites. It cleans the air in rooms up to 1,095 square feet. The appliance has a HEPA-grade filter and is virtually silent when you turn on sleep mode.

iRobot Roomba Combo i5+

4.0-star average rating from 19,297 reviews on Amazon

This robot vacuum can also mop your floors, emptying itself in the included charging dock as needed. The machine connects to a companion app, which lets you set cleaning schedules, get real-time updates or start cleaning remotely. It’s also compatible with Amazon Alexa voice commands.

Chirp 12-inch Gentle Wheel Foam Roller

4.4-star average rating from 21,054 reviews on Amazon

Chirp’s 12-inch wheel can alleviate back pain and help you stretch sore muscles. You place it behind your back while standing against a wall or lying down and gently roll back and forth to give yourself a massage. The roller is covered in grippy, water-resistant foam padding.

Our Place Always Pan 2.0

4.6-star average rating from 37,638 reviews at Our Place

Our Place’s Always Pan is one one my most-used pieces of cookware. The 10.5-inch pan is covered in a nonstick ceramic coating, oven-safe up to 450 degrees Fahrenheit. The pan comes with a steamer basket that doubles as a colander, a beechwood spatula that nests on the handle and a lid with a cool-touch knob.

Here are the best early Black Friday sales to know about. Keep in mind, not every item from a brand or retailer is discounted as described below.

1. Amazon: Up to 70% off select products sitewide starting Nov. 21
2. Target: Up to 50% off products sitewide during Target Deal Days. Plus, get 50% off a Target Circle 360 membership through Dec. 2
3. Walmart: Up to 65% off products sitewide. Plus, get 50% off a Walmart+ membership through Dec. 2.
4. Home Depot: Up to 40% off kitchen appliances, tools, home improvement supplies and more through Dec. 4
5. REI: Up to 30% off gear and clothing during the REI Winter sale through Nov. 25
6. Macy’s: Up to 70% off clothing, footwear, accessories home decor and more
7. JCPenny: Get an extra 30% off select men’s, women’s and children’s styles through Nov. 17
8. Old Navy: Up to 50% off sitewide
9. Adidas: Up to 70% off clothing, apparel and accessories sitewide
10. Casper: Up to 30% off mattresses
11. Our Place: Up to 40% off sitewide though Dec. 3
12. Nori: Up to 25% off products through Nov. 21
13. Ettitude: Up to 30% off sitewide through Nov. 30
14. Buffy: Up to 25% off sitewide
15. Comrad: Up to 30% off sitewide through Dec. 8
16. Trtl: Up to 40% off select products sitewide through Dec. 2
17. Chirp: Up to 60% off sitewide through Dec. 3
18. Raycon: Up to 40% off sitewide
19. Billie: 20% off orders $20 or more with code CYBER20
20. Monos: Up to 30% off sitewide with code EARLYBF
21. Rumpl: Up to 40% off sitewide
22. Tuft & Needle: Up to 25% off mattresses, bedding, pillows and more
23. Hill House Home: Up to 30% off sitewide
24. Olive & June: 25% off sitewide

All of my recommendations above are based on NBC Select’s previous coverage and reporting. I also included products the NBC Select staff tested, including Wellness Award winners. All the deals I recommend are at least 20% off and highly rated with at least a 4.0-star average rating from hundreds of reviews. When possible, I ran deals through price trackers like CamelCamelCamel to ensure products are at their lowest price in at least three months.

I’m a reporter at NBC Select who has covered Black Friday and Cyber Monday since 2020. I wrote NBC Select’s history of These holidays and frequently cover major shopping holidays. For this piece, I sifted through dozens of early Black Friday deals to find the best ones across key product categories, like tech, travel, home, and kitchen.