Hamburg Music celebrating 20th anniversary – Hamburg News talks to Alexander Schulz, CEO of Hamburg Music, about sector’s importance
Hamburg Music is gearing up to celebrate its 20th anniversary on November 13, 2024. Launched in 2019 as the “Hamburg Music Industry Interest Group”, the network is now one of the largest of its kind in Europe and represents over 140 independent companies across the music industry, including artist managers, labels, distributors, publishers, concert promoters and music clubs. Hamburg News spoke to Alexander Schulz, CEO of Hamburg Music and founder of the Reeperbahn Festival.
Hamburg is now is the third largest centre of musicals after New York and London. Opened in 2017, the Elbphilharmonie clocked up no less than 841,000 visitors in the 2022/23 season and the Reeperbahn Festival is now Europe’s largest international club festival. A study commissioned by Hamburg Music last October has confirmed the industry’s economic clout. In 2019, it added EUR 1 billion to GDP, generated around EUR 591 million in revenue and created over 16,000 direct and indirect  jobs across the Hamburg region.