It’s no mystery that Black Friday is no longer a one-day affair. It’s not even a five-day affair, bookended by Thanksgiving and Cyber Monday. This year, it’s a full-fledged month-long event: Many of our favorite brands declared “it’s tiiime!” along with Mariah Carey on November 1 this year.
Our team of shopping editors — who cover deals all year round — is starting to track Black Friday deals now. Of course, some deals will get better as the big day (November 29) gets closer. Some won’t. That’s why we’re here — to report on which sales are worth shopping when.
Our scoop on early Black Friday sales:
We’re happy to report that some early Black Friday sales have promos that are similar, or the same, as they will be during Cyber Week. We kicked off our exclusive 20% off deal with Saatva, the Good Housekeeping Institute’s top-tested mattress brand, today — and this deal will stay the same through December 3.
Some of the most surprising early deals are on luggage and kitchen: Monos, Caraway and Our Place are all brands that rarely have sales, but they’re all doing steady, long-term deals this month so you don’t have to stress-shop over Thanksgiving weekend (which we appreciate).
The first major retailer to officially kick off its sale was Target, with the first wave of deals ending this weekend. Walmart is up next, with online-exclusive deals landing on November 11. Amazon has been tight-lipped about its Black Friday plans this year, but we will keep you posted as soon as we learn more.
Early Black Friday sales that are already live
Deal: Everything is on sale at 25-50% off, including 30% off jeans. Additional deals to come during Cyber Week.
Dates: Now through December 2
Deal: Get one of our most popular gifts of the year for free (seriously!). Use promo code FREECOFFEE to get your first bag of Atlas coffee free, or, take up to $55 off when gifting a 3-, 6-, or 12-month Coffee World Tour subscription.
Dates: Now through December 2
Deal: The brand behind the superior digital picture frame has up to $50 off right now. More frames will be added to the sale as Black Friday approaches.
Dates: November 8 – December 3
Deal: Take up to $150 off select audio equipment, including our best noise-canceling headphones. The first wave of deals ends November 10, with more to follow.
Dates: Weekly deals (and limited-edition colorways!) from November 1 – December 12
Deal: Take 20% (or more) off sitewide, including the Buffy Cloud Comforter our best of 2024.
Dates: Now through December 31
Deal: Take up to 20% off sitewide, including additional discounts for select cookware sets. Get 10% off orders above $85, 15% off orders above $425 and 20% off orders above $525.
Dates: Now through December 31
Deal: Take 25% off sitewide November 5 – 18, 20% off sitewide November 19 – 25 and 30% off sitewide November 26 – December 2. All the while, luggage sets are up to 50% off.
Dates: Now through December 2
Deal: Take 50% off select styles.
Dates: Varying promos running now through Black Friday.
Deal: Take up to $900 off treadmills and more fitness equipment.
Dates: Now through November 29; Cyber Week deals to come.
Deal: Take 25% off most styles with promo code EXTRA25.
Dates: Starting now, Cyber Week deals to come.
Deal: Take 30% off sitewide.
Dates: November 8 – December 9
Deal: Lowe’s Black Friday “Buildup” is running all month long. Take up to 35% off select major appliances, holiday decor and more.
Dates: Now through November 27, Cyber Week deals to come
Deal: Take up to 30% off one of our best hardside suitcases using a combination of promo code EARLYBF (15% off) and select additional markdowns.
Dates: Now through December 5
Deal: Take 25% off the brand’s adorable, colorful home locker organization systems.
Dates: Now through November 12, Cyber Week deals to come.
Deal: Here’s a good one — take 40% off everything.
Dates: Like many clothing retailers, Old Navy is hosting a few different sales throughout the month. This 40% off everything sale runs now through November 10.
Deal: Take up to 40% off cookware, countertop appliances, bakeware and tabletop.
Dates: Now through December 3
Deal: Our preferred mattress brand kicked off its 20% off mattresses sale early, just for Good Housekeeping.
Dates: November 8 – December 3
Deal: Samsung is hosting early Black Friday deals, with the most competitive offers on select TVs.
Dates: Starting now, Cyber Week deals to come
Deal: Like all Sephora sales, there are tiered discounts depending on your membership status. Rouge gets 20% off, VIB gets 15% off and Insiders get 10% off; all using promo code SAVINGS.
Dates: Now through November 11, Cyber Week deals to come.
Deal: The coastal-chic furniture brand’s Sale of the Year is happening now, with discounts up to 40% off.
Dates: Now through December 4
Deal: The first round of Target’s Black Friday sale is happening now. A fresh crop of deals will come weekly.
Dates: Now through Cyber Week
Deal: Ulta is having early Black Friday beauty deals all month long. Similar to its popular 21 Days of Beauty sale, there are different deals on a rolling weekly basis.
Dates: Now through November 23; Cyber Week deals to come.
Deal: Wayfair’s Black Friday preview is live now, with deals up to 70% off. While the discounts are high now, the selection will be vastly expanded when Wayfair’s official Black Friday sale begins on November 21. Same goes for Wayfair’s sister brands AllModern, Birch Lane and Joss & Main.
Dates: Now through November 21; Cyber Week sales November 21 – December 2
Deal: Take up to 50% off during the brand’s sitewide sale. Yellow Leaf was named our best luxury hammock.
Dates: Now through December 2
Deal: Take $50 off the popular DNA kit. (Note: it will be $70 off November 26 – December 2).
Dates: Now through December 2
Heath Owens is a Senior Commerce Editor at Hearst Magazines, where he covers home, fashion, tech and gifts for Good Housekeeping, House Beautiful, Esquire, Delish, Men’s Health, and more.