Google’s Pixel 9 series appears to be a massive hit, with 20% year-over-year growth in a record quarter, and having the Pixel 9 Pro XL join the top 10 premium smartphone sold in the US.
In its latest earnings call, Google said it was seeing “strong” demand for the Pixel 9 series, but didn’t go into detail. Through further analyst reports and data, though, we’re getting a better picture, and it seems to be a huge win on Google’s part.
According to Counterpoint Research, Google saw 20% year-over-year growth in Q3 2024 at the same time as Samsung and Apple – and the market as a whole – shrunk in the region. Only Motorola did better than Google, managing 21% YoY growth.
Counterpoint attributes the boost for Google to, of course, the launch of the Pixel 9 series towards the end of Q3. Google has never launched its flagship series in Q3, so it’s no surprise that this year’s sales beat out the year prior. The bigger news, rather, is around the Pixel 9 Pro XL.
Apparently, the Pixel 9 Pro XL is so popular that it managed to join the top 10 best-selling premium smartphones in the US for Q3 2024. That puts the device up in the same league as iPhones and Samsung’s flagship Galaxy devices, though the full list, and where the Pixel landed on it, was not published.
Just earlier this week, data was published revealing that Pixel devices were making up around 12% of tracked web traffic in North America, a number that jumps to over 14% when you zoom in specifically on the US market.
All of this combined paints a very clear picture – Google is finally making an impact on the US market with Pixel.
Meanwhile, Apple’s numbers in the US, its most dominant market, dropped 2% YoY, but still makes up a whopping 54% of the market as a whole. Samsung saw a much bigger drop of 13%, taking it down to 22% of the market, which is attributed to weak demand for Galaxy Z Flip 6 and Fold 6.
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