Be prepared, you might never read another article using the word “shorts” so many times again. Ready? A UK high court has ruled Google is free to use the word shorts (here we go!) for YouTube’s platform Shorts. A British short films television channel called Shorts International, sued Google last year, arguing the name Shorts infringed on its existing trademark for the word, you guessed it, shorts.
The court disagreed. “None of Google’s uses of signs including the word “shorts” gives rise to a likelihood of confusion as to origin,” Judge Michael Tappin stated in his ruling. “While the similarities between Google’s signs and SIL’s trade marks will give rise to a link in the minds of the limited group of UK consumers amongst whom SIL’s trade marks have a reputation, Google’s uses of signs including the word “shorts” will not cause damage to the distinctive character or repute of SIL’s trade marks.”
YouTube Shorts launched in 2020 in response to the popularity of other short video platforms like TikTok. It reached over 1.5 billion monthly users two years later and can now show videos up to three minutes long — still pretty short (that’s 12 short(s) for you).