Kravet’s new Arrange 3D app, developed with Intiaro, utilizes the Apple Vision Pro for immersive product visualization. (Image courtesy of Intiaro)
HIGH POINT – Home furnishings resource Kravet has teamed up with 3D visualization firm Intiaro to roll out Arrange 3D, a mixed reality furniture shopping app that the company calls the first-of-its-kind in the industry.
The new app, set to debut at this week’s High Point Market, uses Apple’s Vision Pro headset to blend physical and virtual environments, giving customers an immersive way to interact with Kravet’s customizable products against the backdrop of their own space.
By utilizing the headset that Apple rolled out last year, Arrange 3D allows customers to see furniture in their own space at full scale, moving beyond the limits of a mobile or desktop screen.
The companies say that the app aims to revolutionize how designers and consumers visualize products, offering a near-lifelike experience of how pieces will fit and look in a room.
“With high end luxury product like ours, it is very important to understand the quality when using visualization technology,” said Jesse Lazarus, chief technology officer for Kravet. “This new application is a truly immersive and photorealistic experience that is not confined by the limitations of a mobile device. It is light-years beyond the capabilities of standard AR. It’s your virtual endless aisle in a way that is the closest thing to putting that piece on the floor in real life.”
In addition to enhancing customer engagement, Kravet plans to use Arrange 3D as a sales tool, enabling interior designers to move away from relying on tear sheets or printed images. The app will allow users to better assess the size, style and quality of items that may not be available on the showroom floor.
Kravet says that its collaboration with Intiaro is in line with its ongoing commitment to technological innovation. Arrange 3D builds on the company’s previous initiatives, such as Kravet Match, which uses computer vision to match colors and patterns from uploaded images.
Intiaro co-founder and Chief Commercial Officer Michal Stachowski said the partnership had great potential to make innovative use of an emerging technology.
“Kravet has been an ideal partner to take Intiaro’s founding principle as an AR-first company and belief in technology to the next level,” Stachowski said. “We’re incredibly fortunate to have partners who are the leaders of the industry and have the foresight to push the envelope and benefit from first-mover advantage.”
Kravet and Intiaro will offer demonstrations of Arrange 3D during High Point Market in Kravet’s 200 Steele showroom, Friday through Sunday, Oct. 25-27.
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