October is in full swing and we’re back with another installment of the Shop TODAY Trend Report. As usual, we’ve rounded up all of the trending products we’re seeing on our social media feeds as well as popular picks from the internet. Plus, we even secured an exclusive code for our readers on a TODAY-favorite product you ought to have on your radar this fall.
To help catch us up to speed, commerce editor and producer Julie Ricevuto stopped by Studio 1A with the trending items we’ve been loving lately. Thanks to our finds, the hunt for the “it” bag for fall is over, you can restock your retinol eye cream at a discount and boost hair health with a set of beauty bestsellers. From an affordable fleece jacket to a candle warmer that’ll up the ambiance, consider this your hot list of products to cozy up to this season.
Ready to peel back the curtain on the internet’s most-wanted products for fall? Keep reading to shop all of our favorite finds.
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Trend report products seen on TODAY
Fleece Jacket
Fleece is always on trend for fall, and this crisp outer layer is the perfect pick for when temperatures start to drop. Ricevuto says it looks and feels similar to high-end fleece jackets, but at a fraction of the price. We love that it has multiple pockets, and it comes in 19 different colors and sizes up to XXL.
A New Day Bucket Crossbody Bag
Zara Bucket Bag
Another trend Ricevuto has been seeing everywhere lately? The bucket bag, which we’ve spotted on the virtual shelves at Target and Zara recently. This Target option has a removable long strap, so you can choose between wearing it on your shoulder or as a crossbody bag. The Zara option features a removable inner bag to keep organized, but Ricevuto says the best part is that you can monogram it — making it a great gift ahead of the holidays.
Versed Smooth Landing Advanced Retinoid Eye Balm
This retinol eye balm is one of the brand’s top-selling products — and a TODAY viewer favorite! The brand says this uses a gentle version of retinol, so it’s safe for sensitive skin, and it helps smooth out crow’s feet and firm the eye area.
“To use it, lightly tap it on around your eye area with your ring finger, so you won’t tug or rub the delicate skin around your eye,” Ricevuto advises.
Get the Smooth Landing Advanced Retinoid Eye Balm for $13.99 at Versed’s site now through Oct. 21 with our exclusive code: TODAYSHOW (limit one per customer).
K18 Repair & Protect Minis Hair Set
K18 is a brand that’s gone viral for its ability to boost hair health fast. Ricevuto backs up those claims, saying that she’s been using the line herself for over a year and that her hair “has never been healthier.” This set of five products not only makes a great gift, but it’s a smart way to try out the brand’s best products without committing to the full-sized versions.
Hong-In Candle Warmer Lamp
It’s officially cozy season, and the trick to make your most-loved candles last is a candle warmer, Ricevuto says. It simply warms the wax to release fragrance, without having to light the candle at all. That means no flame, soot or irritating smoke, so it’s safer to use. Plus, this one has a timer and is dimmable for added ambiance.
More trending products
MSQ Eyelash Comb
This editor-approved eyelash comb can help separate lashes and remove clumps instantly. It’s a smart add-on to any beauty routine, and it’s a steal at less than $5 — a small price to pay for perfect mascara every time.
Beautural Fabric Shaver
Like clockwork, each fall, the need for a fabric shaver skyrockets. As we pull out our old fall sweaters from hibernation, if they’re looking a little worse for wear, give them some TLC with this device that instantly removes pills and lint.
Charlotte Tilbury Exagger-Eyes Volume Mascara
Speaking of perfect mascara, searches for Charlotte Tilbury mascara are way up, Ricevuto says. The brand claims it provides a whopping nine times more volume after just one application. If the more subtle brown and burgundy mascara trend isn’t your thing, this just might be the high-impact product for you.
Mix No. 6 Belleena Flat
We’re all about a studded flat right now, and heading into the holidays, the trend shows no signs of stopping. This pair from DSW takes the metallic trend up a notch with sparkles scattered throughout the breathable mesh upper. They have built-in cushion padding on the sole and an ankle strap to make them extra comfortable and secure, no matter how much walking or dancing you plan on doing in them!
Glossier You Doux
Glossier just launched this fragrance and the internet has been obsessed since the day it dropped. The brand describes it as a “soft and serene woody fragrance” that has notes of palo santo, sweet violet and ambrox. It’s universally appealing, sophisticated yet subtle, and more than one Shop TODAY editor has already made it their new go-to (myself included)!
Oura Ring
A winner in the TODAY Wellness Awards, this fitness tracker is currently trending. As we head into the cooler months and the busy holiday time, don’t let your fitness goals fall to the wayside. This water-resistant wearable tracker sits on your finger and monitors important health metrics like your heart rate, sleep patterns, steps taken, body temperature and more.
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How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.
Meet the expert
- Julie Ricevuto is a commerce editor and producer at Shop TODAY with over a decade of experience covering beauty, fitness, health & wellness and more.