A new feature in Google Search seems to be in testing. Some are seeing a new “Quick View” button in Google Search that will instantly display recipe ingredients without opening the website.
Google Search is dynamic; features are introduced, taken away, and changed constantly. Recently, we’ve seen a few interesting tweaks that revolve around AI, such as new AI-organized results and multi-step reasoning in search digestion. Those are good and well as long as they serve to assist the source of the information found. Some other features, however, might not so much.
Search Engine Roundtable recently found a Search feature seemingly in testing. When searching recipes, there is a chance some result images will house a small “Quick View” button. Clicking that does not bring the user to the website. The Quick View button bypasses the website and displays the recipe ingredients right there in the Search app.
It’s unclear whether or not the Google Search Quick View feature pulls recipe instructions as well as ingredients, or if this is a Google AI-powered element. In the case that it pulls instructions, there is no reason for the user to visit the website, even if there is a “Visit” button highlighted in the summary.
According to Google, this test is in an effort to partner with a “limited number of creators” to provide helpful information to the user.
We’re always experimenting with different ways to connect our users with high-quality and helpful information. We have partnered with a limited number of creators to begin to explore new recipe experiences on Search that are both helpful for users and drive value to the web ecosystem. We don’t have anything to announce right now.
It is not clear if Google is paying these publishers to provide quick snippets of their content.
It also isn’t evident if feature is widely rolling out. We have not been able to replicate Quick View on our own devices.
9to5Google’s Take
Google’s feature rollouts in the past couple of years have showcased just how much can be pulled from publishers and content creators in aid of the user. Take, for example, AI summaries. They serve to aggregate data and present it to the user in a simple, single result.
Of course, the user experience goes up because of it, essentially presenting the searcher with information instantly and with no extra steps – i.e. opening a link – necessary. However, the effort does begin to weed out the original source of the information.
In this case, recipe and food-based publishers will likely not be very happy with the new feature as it provides no benefit to them and only serves to hurt them.
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