With Amazon Lens, when you need to search for similar items or a product you don’t know the name of, like a plant holder you saw in your friend’s dorm room, simply tap the camera icon in the search bar, snap or upload a picture, and our visual search algorithms will find the best possible matches across our wide selection of products. With Circle to Search, you can circle the specific product you’re searching for when there are multiple products in the image. You can also add text to your search once you’ve taken a picture to refine results—for example, type a specific brand or change the color of the product. And anytime you see something you like—such as your friend’s magnetized fridge calendar that’s perfect for organizing you or the family—take a picture, upload, and add to cart – so you can have one delivered fast, free for Prime members.