72% of Ad Experts Predict Major Industry Changes from Google Updates

mrge, the intelligent platform for Commerce Advertising, has released the fifth edition of its industry report, “State of Commerce Advertising.” 

Key findings from the second edition for 2024 spotlight AI as a significant growth driver and anticipates Google updates as notable challenges for the industry.

Commerce Advertising remains a crucial revenue source, with 88.9% of respondents reporting it accounts for at least 10% of their total revenue, and 75% stating it makes up at least 15%. 

Moreover, 44.4% of respondents indicate that the relevance of Commerce Advertising is increasing compared to other digital advertising forms, while 51.4% see it as remaining unchanged.