Sports and entertainment agency 54 has appointed experienced golf tournament and sports event organiser Marc Webster as its new Global Account Director.
Webster was managing golf events at IMG for many years before going on to promotions which saw his roles include Managing Director of Mass Participation, EMEA before becoming SVP of Global Operations in 2014.
His previous work includes over 250 global events working with key stakeholders, including The R&A, DP World Tour, PGA Tour, Asian Tour, LPGA and Ladies European Tour. Away from golf, he has worked across global events in mass participation, arts and entertainment and, most recently, the 2024 Paris Olympics hospitality programme.
Webster will join 54’s Global Events Team, led by Tom Hogg, 54’s Executive Director, Events, with a particular focus on LIV Golf, which has shaken up the profile of the sport since it launched in 2022.
Speaking about his new role, Webster said: “No-one can have failed to see how LIV Golf has raised the bar in terms of look and feel, excitement and energy around the sport of golf, and this really is the place to be if you want to be involved in that kind of transformative, game-changing mentality. I can’t wait to start making an impact with the team, and can already feel the creative and innovative spirit at work here.”
Tom Hogg added: “It’s hugely satisfying that someone of Marc’s calibre and experience believes 54 is the right place to be when it comes to shaping memorable events. He’s going to bring unrivalled insight and first-hand experience. This year promises to be the best for LIV Golf so far and we couldn’t wish for a better addition to the team.”