More than half (56%) of US consumers start their shopping searches on Amazon, putting the site ahead of search engines (42%), Walmart (29%), and TikTok (7%), per February 2024 data from Jungle Scout.
An increasing number of US internet users are starting their shopping journeys on social media sites, per a February 2024 report from Attest, but TikTok, Instagram, and other platforms have a long way to go before they become most shoppers’ first destination.
Marketers can’t ignore social media sites or search engines, especially when it comes to product discovery. But when focusing marketing efforts on where consumers are most likely to make a purchase, Amazon is a wise priority.